That's right, when you work with Lien Design, you're working with an experienced designer who has seen it all in the past 23+ years of successful brand and package design. 

Although AI can be a good tool for certain things, we still create our designs from a deep understanding of your product, the knowledge of your target demographic, and a human design touch that just can't be replicated with machine learning... at least not yet.

Lien Design welcomes you to the world of functional creativity in design. Our company has been at the forefront of developing captivating package designs, award-winning logos and compelling label creations that raise brands to greater heights. Visual storytelling is our passion; we blend beauty and art with strategic brand messaging to create lasting impressions.

At Lien Design, we know how important product packaging is in shaping consumers’ perceptions and influencing purchasing decisions. That is why, we have perfected the art of making packages that not only outshine others on the shelf but also communicate your brand essence effortlessly. At Lien Design, we rely on a group of talented designers who continue pushing their creative boundaries while ensuring all their designs are relevant to your target audience as well as consistent with your brand identity.

Our skills go beyond package designing and address label creation, logo development besides other services for new products or those that need rejuvenation. We provide an all-encompassing approach towards maintaining a brand image that ensures uniformity across various customer contact points.

To understand how simple products can be made into memorable experiences through innovation and design join us on this journey. You will unearth the impact of excellent Consumer Packaged Goods (CPG) design after involving Lien Design.

So contact me today, a real person, and let's talk about your product, and your goals, and let's make them a reality!

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Simplicity was key in the design of this beverage label. Pepsico needed something created that would showcase the natural simpleness of their ingredients and flavor. Tom H. Lien, of Lien Design San Diego California, developed a label that was approachable, minimalistic, but most importantly looked delicious!

After 15 years on the shelf, this design has been extended to several other flavors and is still a top seller!

The Kimberly-Clark Corporation was reaching low- to middle-income families with their Huggies line of diapers, but they continuously missed catching the attention of the key demographic of upper-income households that could bring in much more income.

To expand the market of their product, Lien Design designed a new line of diapers called Huggies Supreme in 2003. Kimberly-Clark’s sales rose more than 5% overall -to $3.9 billion! -establishing an all-time quarterly record.

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Introduced back in 1986, PepsiCo’s Mug Root Beer saw a slump in sales, as the product was no longer attracting the wide range of consumers that it did the years following the product’s release.

To appeal to a larger consumer base, PepsiCo hired Lien Design for a brand redesign, making the product’s packaging and logo more dimensional and contemporary to attract children and teens. 

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Good packaging design is crucial in today's cutthroat beverage industry. A well-designed product is more likely to be noticed by consumers, which in turn increases sales.

Some of the most salient reasons why beverage firms should prioritize package design include the following:

Consumers take notice of it. Customers are inundated with visual information as they stroll down the beverage section. A product with well-designed packaging is more likely to attract the attention of shoppers.

It spreads the message of your company's identity. It is important that the packaging you use accurately represents your business. Include your brand's signature colors, typefaces, and logo in all materials. Consumers are more likely to remember your brand if it is well-designed.

The advantages of your product are highlighted. The advantages of your product should be prominently displayed on the packaging. Consider factors including taste, ingredients, and health advantages. The design of your product should communicate to customers what sets it apart from the competition and why they should buy your product rather than another.

Good packaging design also aids beverage companies in a few other crucial ways:

Raise product recognition. Consumers are more likely to remember your goods and brand if the packaging stands out from the competition on the shelf.

Get others to trust you. If your product's packaging seems professional, people will have more faith that it is of good quality and safe to use.

Attempt to inspire repeat purchasing. Customers are more inclined to repurchase your product if they had a good experience with the packaging the first time around.

Any company that sells beverages would be wise to invest in professional packaging design. In the highly competitive beverage industry, investing in smart design can pay dividends.

The influence of label design on consumer purchasing decisions is significant within the competitive grocery store industry. The design of labels, especially in such a crowded space as salad dressing, serves as an effective means of conveying product information, establishing brand identification, delivering promotional messages, capturing the attention of shoppers, and most importantly… stimulating sales!

One of our favorite new clients has been being able to work with Epson America on several of their printer trade show displays. We have created a huge range of trade show displays, such as 30-foot wall display designs, tabletop graphics, retractable banners, etc. At Lien Design, we can do it all to make your company pop!

Create an Everlasting Impact: Why You Ought to have a Professional for Your Trade Show Display

Just imagine a busy convention center with booths competing for attention. Among them is the display of your company, but it gets lost among others being just ordinary and unnoticeable. Potential leads notice other competitors due to their lively atmosphere and fascinating visuals. This is what happens to companies that undermine professional graphic design's effect on trade show displays.

But there’s no need to worry because there is another way! A well-made display designed by a proficient artist operates as your voiceless salesperson who invites visitors, makes them curious and finally generates leads. Here are reasons why you should hire an exceptional graphic designer for your future exhibition:

1. Stand Out from the Crowd:

First impressions count, so in the crowded exhibit market place your booth has to be visually captivating. An expert designer knows how to blend color, typography and imagery into one visual display that grabs attention making you outstanding against competition. He or she will customize the design according to your brand identity for consistency and familiarity purposes.

2. Tell Your Story Visually:

Trade shows are fast-paced environments where communication needs to be quick and effective too. The designs by people like these communicate about your brand story, products, services using visuals that will resonate with your targeted customers hence creating engagement between them and you. They create clear concise messaging based on data points which directly address characteristics of potential consumers.

The design of this box required a soft touch to convey the feel and premium quality of this product. The puppy imagery along with the softened custom hand-illustrated logotype gives this ​item the modern yet comfortable feel that encompasses the Cottonelle brand essence.

Our customers' success is our main goal. With a long list of clients that have enjoyed a great return on investment by using Lien Design, it's no wonder that they consistently give us 5-star reviews on Google. See our current Google Reviews here.

We're confident that we can help you achieve your business goals and see an amazing return on investment as well.

Lien Design gave the Lunchables logo a long overdue redesign. While keeping some of the consumer equity established over 15 years, the logo and packaging was redesigned with a young, contemporary feel that appealed to kids and parents alike.

RETURN ON INVESTMENT: After the redesign, Lunchables now maintains the #1 spot in the children’s lunch category, and has been rising ever since.

The Hilton Checkers LA wanted a modern, yet nostalgic look for their new high-end restaurant. Originally built in 1927, Hilton wanted to bring 20’s charm to the brand, but with a contemporary twist. Lien Design created a mark that is modern but with nostalgic flair that is endearing and engaging.

In the dessert industry, where indulgence meets emotion, great packaging design can be the single biggest factor that determines whether someone buys—or walks away. At Lien Design, we know that successful dessert brands don’t just sell flavor; they sell an experience. Your packaging must instantly evoke craving, nostalgia, and delight before the first bite ever happens. Strategic use of color, typography, and texture helps communicate sweetness, quality, and authenticity—turning casual shoppers into loyal customers. Our team specializes in crafting dessert packaging design that looks as irresistible as the product inside, helping brands stand out in a crowded confectionery market. Take Cream Savers, for example—a timeless sweet snack reborn with elegant, modern packaging that celebrates its iconic flavor while appealing to today’s consumers. The right design doesn’t just make desserts look delicious—it drives sales, builds emotional connections, and makes your brand unforgettable.

Several months of research went into understanding exactly who the next generation of Pepsi consumers would be and what appeals to them in the stores. Lien Design, in partnership with MLR, designed the new look for Pepsi Twist to create a strong shelf presence and increase taste appeal of the overall brand, while maintaining a link to the original brand. Within 30 days of launching Pepsi Twist nationally, this brand became one of the top-sellers in company history, and maintained it’s dominance for years. 

Fast Franks is a fun, easy way to feed your family on-the-go. Lien Design, a California branding company, was hired to design this food packaging that looked energetic, engaging, but also extremely appetizing. The Oscar Mayer brand is prominent, and the brand's colors used throughout to add equity to the beloved brand. But the new modern design also takes it in a new direction to capture a fresh consumer segment. 

Already a household brand that consumers have come to recognize, Lien Design worked with TRESemmé to deliver a contemporary brand design that would stand the test of time while maintaining the brand’s client base. The TRESemmé Total Solutions product line maintained category dominance and supported premium pricing across multiple product generations and over 30 line extensions.

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Packaging design can make or break cookie products as the competition in the cookie industry is tough. To grab the attention of consumers on the crowded retail shelves, the cookie product must have stunning graphics, attractive colors, and a captivating story. Other helpful qualities to the consumer include easy to open and reseal packaging which results in repeat buying. If on the packaging the cookie product specifies what makes it unique, such as the taste, ingredients, and its brand, it can persuade the buyer promptly, rather better than seeing the product. The cookie manufacturers should ensure that the degree of packaging design quality matches the cookie roi so that there is great recognition of the product, impulse purchases are increased and ultimately the growth in revenue is experienced and market share growth happens.

We don’t design mere visuals at Lien Design; we craft strong stories. Our creative natures lie in changing your brand identity; all of these are designed to resonate and provoke other people to act. But you don't have to believe what we say because our dedication to excellent graphic design has been rewarded by some of the highly esteemed accolades in the industry. These awards authenticate our commitment to defying the limits and going beyond expectations.

However, for us, seeing your brand positively impacted by our designs is the only real reward that matters. You can peruse our award-winning portfolio and see how we can enhance your brand name through our design proficiency which will ultimately help grow your business beyond bounds or leap it forward.

The American Licorice Company hired Lien Design to work with their popular RedVines product in order to design a logo that would raise the RedVine production the shelf above its competitors, as well as appeal to adults and kids alike. The RedVines product packaging redesign is a playful evolution of the original brand, heightening taste appeal while leveraging RedVines’ existing brand equity of long-time loyal patrons. The custom illustration was commissioned for this project and created uniquely for each product in the lineup.

In response to an increasingly competitive marketplace, Gorton’s partnered with Lien Design to introduce a new package label design for a seafood product that is quick and easy—and that also alludes to a delicious, slowly cooked meal that’s been made at home. With their new branding – made up of a sharper logo, new packaging layout design, and bold and appetizing photography – Gorton’s relaunched product left their competitors in the dust. (This packaging design done in cooperation with Wencel Hess.)

Lien Design was brought on by CVS to helm a brand redesign project that was massive in scope. The objective was to create an overall look for CVS’s private label products that could be easily applied to anything throughout their stores.

Over the past several years, Lien design has created the marketing materials, brochure designs and convention displays for Allstate's huge yearly convention. Each year has a different theme and style, and is in honor of the hard working agents that have excelled over the past year.

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Mount Gay Rum has been an established rum brand for decades. But they were in search of a younger adult audience for their new line of flavored rums. Lien Design, of San Diego California, created a bottle design that incorporated pieces of their beloved brand, but with a modern, slick look. This refreshed brand essence capitalized on a new and younger range of adults. 

Lien Design developed the look for Miller’s new introduction into the non-alcholic category, Miller Premiere. By relying on market research and a vast design exploration, Lien Design developed a package solution that separated Premiere from its non-alcoholic competitors and appealed to a sophisticated audience looking for a deep, rich beer. 

Being such a giant and expanding Fortune 500 company, AAA found it challenging to keep all of their agents from making branding mistakes and hurting the pristine AAA brand essence. 

Lien Design created a comprehensive, yet easy-to-follow, brand standards manual that is now shown to all employees and agents of the AAA brand. It covers everything from typography, to logo guidelines, to photography style, and more.

This manual keeps all the branding cohesive and consistent over a wide array of mediums for AAA. 

Fujifilm hired Lien Design to create packaging design that could be used to showcase the brilliant color from their new printers. Lien Design designed these packages to show that no matter what kind of product you’re printing for, Fujifilm can produce amazing, color-correct label and package design.

With the help of Lien Design’s vibrant and flavorful package designs, Royal’s diverse, and VERY successful, line of rice-based products can now be seen on store shelves across the U.S.

The University of California, San Diego hired Lien Design to create a modern logo for their new social science department. The logo needed to be contemporary, but with a scientific flare, as well as something that would stand the test of time.