What originally began as a farming and exporting company quickly evolved into a nutrient-inspired product development venture focused on incorporating these wonderful superfoods into everyday products. One of the healthiest seeds in the world, chia, became the focus of this unique product that required a unique label design.
Lien Design was tasked with designing the packaging to be authentic and true to its roots, while also bringing a fresh, contemporary look to the brand.
The design uses earth tones to convey the natural qualities of the ingredients from around the world, combined with taste appealing imagery, and bold consumer-friendly typography.