If you are looking to get a customer’s attention while marketing your product, humor is a great way to do it. People love to laugh and, research shows that humorous ads can resonate highly among consumers who are looking at brand advertising. Whether you are looking at custom design packaging or web design, there are always ways to incorporate humor into the branding process. If you want to create a humorous marketing campaign, San Diego graphic design and branding company, Lien Design can help you incorporate comical elements into your marketing.

Humor can be effective for marketing because it humanizes and surprises. It can be extremely relatable, but also make you stand out to consumers. Not sure if you have the funny bone it takes to make your marketing campaign humorous? Here are some things you may want to think about.

Find a Team: Get together a team of funny, creative people who share your vision. Although resources may be limited, it is always a good idea to get people involved who may be able to look at your company objectively and see potential for humor that you may not. You may be able to scout inexpensive talent at a local comedy improv theater.

Focus on Pain: A lot of humor comes out of pain. In the case of marketing a product, this could be valuable as most products are useful in problem solving. Think about how you can make these problems funny. Use that as your angle to make your audience laugh while showing how your product can benefit consumers.

It’s Not Always About the Money: Although some may think a big business may have an advantage in getting together a humorous marketing campaign due to bigger budgets, this is not always the case. Smaller businesses may have the upper hand in the ability they have to be edgy and taboo. In a big business, ideas have to go through levels and approval processes where time can be spent and humor can be watered down. A small business may not have as much money, but they can make up for that in an increased freedom to say what they want.

Use Social Media: Social media is also a great way to communicate a message of humor to your customers. Quirky updates, funny pictures, hilarious videos and topical musings can all be ways to keep your brand in the public eye and encourage a laugh. Twitter, Facebook, Pinterest, Youtube, Facebook and Vine are all be terrific resources.

Incorporating humor into your marketing campaign can be an effective way to make your product attractive to consumers. Even if you think you lack a funny bone, there are plenty of ways you can make your ads funny and relatable. California’s Lien Design can help you see the potential in making your product’s marketing bring a smile to your customer’s faces.