When thinking about creating design to advertise your product, culture is a major factor that comes into play. You may think that if one type of graphic design appeals to one culture, it will appeal to every culture, but the truth is, not much is universal in this world, and you need to consider that in your packaging and advertising. San Diego graphic design and branding company, Lien Design understands how to appeal to different cultures so that your product is sure to be a stand out, wherever it’s being sold.
Here are 5 things you should consider when looking into graphic design for your product:
1: Know Your Audience:
There are different features of your product’s package design that may appeal to different cultures. For instance, the Japanese are attracted to bright and vibrant colors and the use of animated characters. The Swiss, in turn, opt for a more understated look. The Chinese prefer not to use black in their design and packaging because they feel this is symbolic of death. Knowing the type of graphic design that will appeal to the culture it is being sold to is key in the selling of your product.
2: To Standardize or Localize?:
There is one set back in trying to appeal to many cultures through packaging and graphic design and that is the loss of convenience of standardization. Standardization can maximize efficiency and make your brand more easily recognizable but you can lose this advantage if you must change your branding according to the culture it’s being marketed to. Sales will ultimately help you decide what best benefits your company. If the product is not selling in certain cultures, it may be time for a change.
3: The Language:
This may be an obvious one, but make sure that all language on your product is written in that country’s native tongue and also written in a colloquial language that will most appeal to your target demographic.
4: Be Environmentally Friendly:
Although cultures differ, one thing that is gaining popularity around the world is the concept of being environmentally friendly. There are many ways you can be environmentally friendly in your packaging including using recyclable, biodegradable and/or natural materials. Investing in these materials can pay off in spades as individuals who are concerned about the environment will be more likely to choose your product over other brands.
5: Innovative Packaging:
Innovative packaging or label design is also something that is recommended for cross-culture appeal. A cool and easy to use package could increase the sales of your product. One example of this is a Dutch powdered milk company who found success selling their products in Africa. The tin boxes the milk came in were being reused in multiple applications including cookware and building blocks.
Figuring out the best branding and graphic design for your product can take time and research. Lien Design has the knowledge and the resources to get your product noticed no matter where it’s being sold. Don’t stress. Leave your graphic design to the experts and find out why Lien Design is the premier graphic design and branding company in California.