Creating a visual identity for your company can be fun, but it can also be challenging. Your company’s visual identity can be key in bringing customers to your site, and keeping them there. It involves many components that can work on a physical and emotional level. To make sure you are building an optimal visual identity for your product, you may want to consult experts like San Diego’s branding and graphic company Lien Design. Here are some tips about how to make your company stand out to most consumers.

Make It Eye Catching:

The first thing you want to do is capture a potential consumer’s attention. Color is one of the most important things that influence the customer while creating an eye-catching product. Not only do you want to add colors that appeal to the eye, you want to create a palette that will work well with your brand’s identity. Different colors can mean different things to different people and this is something you may want to research before determining what color schemes will work best for you.

Once you come up with an eye-catching logo, you need to be consistent in how you present your product. Therefore, you want to make sure you are happy with your branding and identity from the get go. Also, be sure to protect your templates, designs and brand assets so they can’t fall into the hands of copy cats.

Personalize It:

Customers are more likely to be loyal to a product that understands them. They want something that works on a personal level with their emotions and feelings of trust. You can do this by making sure that your employees, who are working directly with customers in the field, are representing the essence of your brand. Personalize emails and direct mailing promotions by including the names of customers and tailoring offers to suit their needs.

Make A Web Site That Works:

For many customers, a good website design may be the first point of access when they are looking for certain services. However, research shows that 55% of customers will leave a web site within the first 15 seconds, unless there is something compelling to keep them there. That’s why you want to make sure that your use of color and buttons are consistent in the web site design. Make sure your site is free from clutter.

You also may want to consider doing AB testing before your web site goes live. This is a process that compares different versions of a web page to see which perform better.

Visual identity can be a make or break factor for many companies. Consider the different ways you can appeal to your audience in the various mediums you use to interact with them. California’s Lien Design understands the importance of creating a strong visual identity and can make sure yours is doing all it can to draw customers to your company and keep them there.