As the world of marketing and branding evolves, new trends continue to emerge. One that has become increasingly popular over the last few years is influencer marketing. With influencer marketing, companies use a particular person who has influence in their industry to help promote their product or service. Read on to find out why this is such an effective part of branding success.
1: Influencers Generate Sales
Generating sales is the most important goal in branding or marketing obviously, and influencers can help you do it! Once they start talking about your product, your brand should immediately begin getting more attention. Sales will begin to increase as a result.
2: They Create Content
There are various types of influencers that you can use for your business. Bloggers are great influencers and can help to bring consumers to your brand by writing articles about your company. Industry experts may write articles as well, or post shorter content via social media posts. Celebrities are likely to post shorter content for social media posts or you can take pictures or run ads of them using your products or services.
3: They’re a Great Investment
When compared to other forms of advertising, influencer marketing is a great investment. When thinking in terms of ROI, influencer marketing gives you a great return on your investment so that you can profit relatively quickly.
4: They Start a Conversation
The aim of any good marketing campaign should be to get people talking. It is difficult for brands to start a conversation about themselves, but when an influencer starts the conversation, it seems less self-indulgent and, best of all, people listen.
5: They’re Transparent
In today’s world of marketing, people want an authentic voice. Influencers will give your brand the sense of transparency it needs. If paid to promote a brand, or gifted a product, they will include a disclaimer with their advertising. If they are made an offer to promote packaging design, and they don’t feel it’s the right fit, they will decline an offer. All this builds trust letting people know that they won’t endorse a brand unless they are truly behind it.
6: They Improve SEO
Blog links pointing to your web site can be extremely beneficial when considering SEO ranking. If influencers include these links in their articles and social media posts, it will help your company to rise to the top of search engines.
Influencer marketing is quite effective but it can be difficult to come by. While a PR staff can help you get in touch with the right influencers, you also need to have an impressive product to back you up and this includes the way it is represented. That’s why your web design and branding are so important.
If you need help with these elements of your branding, Lien Design is the trusted design branding agency to turn to. Located in San Diego, California, Lien Design is always on top of the latest trends and they know what it takes to make your product, services logo and branding look appealing for influencers and customers alike. Turn to them to find out how you can improve your business.