Well, like it or not, another holiday season is upon us. No matter how much of a Scrooge you may be, if you want your products to sell, you need to get onboard and turn up the holiday cheer. With that in mind, here are some marketing tips that are sure to make your holiday season a bit jollier.
Use Holiday Colors: Although some companies may go all out in revamping their products so they feature festive colors, a simple bow or some added red and green can do just fine. Your website and logo design package can be a great for featuring these colors. Decorate brick and mortar locations to remind customers that Christmas is coming and…it’s time to shop!
Use a Unique Tag Line: It’s likely your brand already has a slogan, but you can make another one to use when the holidays come around. Honda’s Happy Honda Days is a great example, and the best part…they can use it year after year! This will be a great way to make customers immediately associate your brand with the holiday season.
Support a Charitable Cause: It’s always good for companies to support a cause and the holidays are a great time for giving. Make the most of the spirit of the season by creating a campaign that invites everyone to give. For example, you can promote an item you’re are selling with a percentage of the proceeds going towards your favorite cause.
Make Your Own Holiday Story: If you have a character that is already associated with your brand, the holidays are a great time to dress them up in holiday attire. If you don’t have a mascot, the holidays are the best time to get one! Use your character to tell a story that will foster an emotional connection between your business and your customers…with a hint of holiday cheer.
Launch a Holiday Ad Campaign: Many companies have a holiday campaign they launch each year. Some are so memorable, customers start looking forward to them months in advance. What holiday campaign will you be using to promote your company?
With the holidays coming, you need to get prepared. Think of making a clever ad or campaign or other little touches you can incorporate into your marketing to make people choose your company as their holiday shopping destination.
If you need help creating a holiday campaign, you may need to seek the help of an expert. Lien Design is a design branding agency based in San Diego, CA that can help you out with any of your marketing needs including food packaging label design and more. They have out of the box ideas that can help your company to grow no matter what time of year it may be!
Good luck with your branding efforts this holiday season! Here’s hoping you the best for a prosperous new year.