In today’s technological world, the internet is often our first form of contact, especially when it comes to commerce. Therefore, businesses should make a great first impression with web page that really stands out. Consumers will be looking at the product design and services your company offers, but they will also be looking at the story behind your company. That’s why it’s so important to create an About Us page that will catch consumer’s attention. If you are looking to create an exceptional web site, including an About Us page that is going to lead to more conversions, it is a good idea to consult experts like San Diego’s graphic design and branding company, Lien Design. In the meantime, here are some great ideas to set you on the right path.

Create an Engaging Story:

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Although we meet several people on the internet, it is impossible to really get to know them until we meet them in person. The world of commerce is no exception. In order to allow your customers to really get to know your company, it is important to let your personality show through as much as possible, and your About page is a great place to do this. Be sure to show a lot of personality by telling your story, using a familiar tone and incorporating a sense of humor into your bio.

Incorporate Pictures:

Using pictures is a great way to catch customer’s attention and it also serves to humanize your brand. Using friendly looking images of your company’s founders and executives can serve to put faces to the names and give consumers a good idea of what kind of people they are dealing with. Pictures can also be used to tell the narrative of your brand story, illustrating its journey or the various accomplishments it has made.

Videos:

We already know that telling your customer a story and the use of visuals are both very important elements, making for an engaging About Us page. Why not merge these two concepts by using videos? A graphic video will allow consumers to form a personal connection with your company while telling an engaging story. They can also serve to inform readers about your product. However, keep in mind that readers may have short attention spans so videos should be kept brief. If you feel you are over run with content that you want to present in video form, think about creating several shorter videos to feature your web site.

Formatting:

It is also a good idea to format your About Us page, using an eye catching design. Think of incorporating bold color, interactive elements and subtle animations

Your About us page is a critical part of your web site and can serve to attract customers, endear your company to them and even lead to conversions. When creating your page, it’s important to keep these elements of graphic design and branding in mind. California’s Lien Design can help you create an About Us page that is engaging and unique, as well as a web site that is sure to help you attract customers and improve your bottom line.