Today, logo design is such an intrinsic part of a business that can almost be taken for granted. So embedded into our subconscious, these symbols naturally conjure a brand and its identity, but unless you work for a logo design company, or own a business yourself, you may not think about what might have gone into the creation of the design, much less the history of logo design in general. However, it is an interesting concept. Read on to find out more about the history of logo design and how logos came to be such an important part of company marketing.
The first logos...
...may be traced back as far as Ancient Egypt where items were marked with hieroglyphs to establish ownership. Other religious groups followed suit adopting symbols for ease of recognition.
When logos started merging into the business world, they were trademarks signifying the quality of a craftman’s product. For instance, goldsmiths would use them to let consumers know their products contained precious metals.
At the turn of the 20th century...
...color printing was introduced, making advertising an essential part of the business world. Early symbols used included national, nautical and heraldic symbols like crowns, flags and coats of arms to signify dignity and status while nautical, natural and agricultural symbols like seascapes, life buoys, birds, wheat stalks and farm animals represented purity and freshness.
It was also around this time that trademarking began and corporate identities were established.
By 1930...
...the logo was beginning to establish itself as an essential part of brand awareness as graphic designers were brought in to create logos that would help to identify brands. These early designers would revolutionize the face of the logo design industry, establishing principles of simplicity that are still being adhered to til this day.
1980...
...marks the beginning of the modern day Brand Era. Logos are simple, flexible and adaptable to any kind of media. Designs are timeless and made to endure the test of time.
For many businesses, logos are a huge part of their identities. If you are starting out in business you and are looking to have a logo created for your company, it is important to come up with a design that represents the essence of your products and services and can withstand the test of time. Once your company becomes associated with your logo, changing it will not be easy as this can serve to disorient customers. That is why it’s important to come up with a logo you are happy with from the beginning.
If you are looking for a logo design agency to come up with a great logo for you, and are located in the San Diego, California area, Lien Design can help. They will work with your company to come up with something that best represents your products and services and what they stand for. They are familiar with current design trends and can help you create a logo you will be happy with for years to come.