Alcohol is a multibillion dollar market in the United States and one that must continue to evolve to keep up with consumer needs. This comes into play in the products that are offered as well as the alcohol packaging design. Read on to find out more about the latest trends for packaging design the alcohol industry.
Making Your Bottle Stand Out:
When it comes to alcohol, you may find that some consumers already know what products they are looking to buy, while others may be looking to try something new or interesting. These first-time buyers may be easily lured by an attractive bottle or interesting label which is why branding and packaging design is so important in making your product stand out on grocery store shelves.
When thinking of packaging, it is best to design a custom shape blended with brand graphics. Avoid using stock bottles which may be used by other brands. This can cause confusion making it easy for consumers to confuse your product with another and end up buying that one instead.
However, companies must also realize that it is the quality of these products that will make customers keep coming back, so it is important to take the time to make alcohol that people will enjoy and that is priced accordingly.
How E-Commerce is Changing the Game:
In today’s world, an increasing amount of sales are being made through the internet, and alcohol is no exception. With an increasing number of e-sales, alcohol brands are looking to make lighter weight bottles that are cheaper to ship. Therefore, brands will be straying from bulky, heavy glass bottles to lightweight, compact designs that are lighter and less prone to breaking.
Trends In Alcohol Packaging Design:
When it comes to the actual appearance of the bottle, there are some clear trends emerging. These include:
· Dazzling: With certain bottles featured in a cover of all over sequins, these bottles are clearly ready to party.
· Minimal: Minimalism is an ongoing trend for a number of food and beverage products. For alcohol, clear bottles feature the liquor first and foremost with a small label added for identity.
· Luxury: These bottles are almost more reminiscent of perfume bottles than liquor bottles featuring prism designs, ornate features and more.
· Old Fashioned: Despite newer trends, many bottles feature designs that look quite like they have for ages. These labels recall a sense of nostalgia and also let us know that we are in for a ‘real drinking experience’.
Whether you are looking for alcohol packaging design, or any other element of branding for your product or service, you need an experienced packaging design agency to guide you in making the best decisions. San Diego, California graphic design and branding company Lien Design can help. With their years of industry knowledge, they can help you create a unique package that will make your product shine.