Watches are great gift items, whether you are buying for yourself or a friend or relative. When it comes to which watch we choose to buy, the packaging can come into play more than one would think. Often, the packaging has an element of transparency so that buyers can see the watch when it is packaged. Other times watches are easily accessible in packaging that simply flips open to reveal its face. Beyond that, it can be a matter of, well, sky’s the limit. Let’s take a look at some watch packaging design that is popular today.
Colored Silicon Watches by Thirsty Watch:
To identify it as a Thirsty brand, these watches are packaged in what resembles a juice bottle. To show off the vibrant colors, the bottle’s cap is colored the same shade as the watch that’s in it.
Wooden Gift Boxes:
Capitalizing on the element of surprise, this unique packaging design features a wooden box with a slide out feature that reveals the watch inside it. Adding an element of luxury, it closes with a strap fastened with a leather snap.
O Clock Tin Cans:
O Clock offers an innovative packaging design, packaging its watches in tin cans that open, much like a soda can. The outside is an austere black and white which contrasts to the colorful watches within.
Messex Watch:
This student project was notable enough to be listed among the professionals. This packaging features a geometric design that cracks open to reveal the watch inside. The print on the packaging is also fun and geometric but at the same time modern and subtle.
Orpheus Luxury Watches by Tiberiu Sirbu:
Also featuring the geometric trend, these watches are packaged in triangular boxes with a top flap that opens to reveal the watch. Its sporty stripes capitalize on the box’s geometric shape.
Design for the Year of the Dragon by Swatch:
Released in the year of the dragon theme, the famous watch company released this design featuring dragon print on its strap and a complementary design on its face. The box further integrates the dragon design in the colors and shapes it uses.
Festina’s Water Watch Packaging:
Water sport enthusiasts will love the packaging for this watch. Engineered for water, the packaging proves its point with clear packaging that features the watch immersed in water.
Schmutz Watch’s Artistic Packaging:
These watch’s artistically designed faces are integrated into its packaging. Featuring a background of a modern design on the watch’s face, the same design is also used on the cover of the watch box. The watch itself sits inside in a sturdy cork enclosure that complements the watch in a luxury setting.
Packaging today is more than ever that creates a bridge between brands and consumers. No other manifestation of a brand has as many points of contact with people as packaging.
The packaging industry faces a unique challenge in producing the right brand packaging for premium watch products. Few sectors feel this as strongly as the watch market.
Watch Packaging Trends
In every changing industry, it is important to think about design that satisfies the people and shows them something that they did not know they needed. It is where different design trends in packaging help spot what consumers are interested and what will win them. Here are few of them
Being Unique Does Matter
The choice to have a unique and personal packaging design is not dependent on budget. Being unique is about standing out from the crowd. And that's the first step on the road to success.
You could choose a package for its unique shape, use a different type of packaging than the usual ones in the category, or explore custom 3D structural design.
It's really important that the packaging makes sense and is relevant to the brand, the product category, how it's used, and even how it's disposed of.
More Than Words
It's more effective to communicate with images than to give a long speech of words that no one wants to hear. If you want to read faster, you need to use clear and concise information that leaves no room for doubt.
This is a must in traditional stores, especially in situations where time and distance are a factor. It's even more important now, with the rise of virtual platforms, tablets, and smartphones.
Give More Than Expected
One way to build a stronger relationship with the consumer is to meet their needs and give them something extra, something they didn't expect.
Some ideas for making things easier for the customer include combining products, offering smaller quantities, and ways to make products last longer.
It is important to give people what they want when they want it. They do not want to waste time, and they want solutions that work.
To Play is Human
If packaging lets you combine, personalize, get involved with, or interact in a fun way, it's a great way to build emotional connections with consumers.
We all like to choose what to wear, how to decorate the house, or personalize the computer desktop. It's human nature to want to make our environment our own.
Packaging that can be changed, combined, manipulated, drawn, transformed, or has shapes that change based on what the user does makes people feel "at home.
The Naked Truth
There's never been more doubt about the rigid discourse. Consumers don't want to be lied to, nor do they want to buy unethical products or engage in unethical practices.
That's why it's so important to get to the bottom of what brands are really about, from how they're packaged to what they say about themselves and how they're made and sold.
A fair exchange is based on a quality watch product that meets expectations. The best way to communicate is to be as direct as possible, without any distractions or deception.
Whether you are creating a modern packaging design or doing any sort of branding for your company, Lien Design can help. This San Diego, California branding and design company can make your brand stand out, whether you are creating packaging design, a website, logo, or whatever it may be. Let them be your go to for all your company’s branding needs.