When we think about graphic design, we think about making attractive graphic design food packaging for our products and good looking graphics for our web sites. We rarely think about how this effects our SEO ranking.

Once were the days when SEO ranking was based on the keywords and phrases used in our content as well as backlinks included, etc. Today, things are changing and SEO is also based on content quality, bounce rate and your backlink profile… and that’s where graphic design comes into it.

When people are searching for a service, they tend to use shorter phrases. For instance, if you are looking for a café in New York, you will probably type, ‘café New York’ rather than ‘Where can I find a good café in New York’?

When longer search phrases are types in, keywords are less critical and the focus shifts to context.

Whatever the case may be, it is up to you to convince the search engine that your site is relevant to the search term as well as being a credible resource in general.

There are a few ways graphic design will come into play in these instances.

Bounce Rate

Bounce rate is looked at to determine how credible and relevant your site is and great graphics will pop and serve to capture a user’s attention whereas bad graphics will turn off a user making them leave your site quickly.

Great Visuals

Great visuals can be key in keeping a user’s attention but making text accessible is also a factor. Try to break up big blocks of text and use headlines and bullet points when possible. This will hold a reader’s attention more effectively, minimizing bounce rate.

Other factors that will minimize bounce rate include making your site user friendly, decreasing load times of pages and providing engaging content that your visitors will actually want to read.

If you are looking for a great graphic designer, you may be hard at work researching your options in local graphic design companies. While you are on this journey, make sure the graphic designer you go with understands the importance of bounce rates and can create graphics that make users want to stay on your page.

If you are in the San Diego, California area, Lien Design is a great choice for branding and graphic design. They understand how bounce rate can affect your SEO and will always provide you with eye catching graphics. They also provide a number of other services that can help your company stay on top of its competition.

Don’t let bad graphics hurt your SEO. Find a graphic designer that is right for you so that your company gets noticed and remains at the top of search engines. Let Lien Design help your business reach its goals by creating the best designs for your web site and packaging and any of your other branding needs.