Written by Lien Design ©2019
Advertising is everywhere today. It seems like no matter where you look, there’s another advertising design online, pop up or block of text trying to get you to buy, buy, buy. For many consumers, it has gotten to a point where they would rather block out advertising than even try to look at products that might interest them.
If you are looking to sell your products or services and are seeking an alternative to traditional advertising, you might want to consider branded content. Branded content includes articles, videos, podcasts and even live elements that bring relevant content to consumers with the purpose of teaching or entertaining them. The hope is that this will increase engagement with companies on a more organic level.
And branded content is more than a trend. It really works. Research shows that brand recall is up to 59% higher when consumers are introduced to a company through branded content. Viewers are also 14% more likely to seek out extra content from those same brands.
People tend to like branded content because they feel it is more consumer focused. It doesn’t involve a sales pitch and it is more likely to breed trust between the company and potential customers.
However, it is important to note that not all branded content is created equal. The best branded content will feature a central personality, a unique concept and a connection with the audience. It should also be a good fit for the brand for the brand it is promoting.
Another thing to keep in mind when creating branded content is that it should communicate the brand’s purpose. Companies should also try to think about where branded content will be viewed. 55% of branded content is viewed on mobile devices. Therefore, creating content that is easy to access on those devices will make it more likely to get engagements.
Branded content is not a new concept, but it’s becoming a more popular trend as the years go by. If you would like to use branded content to increase engagement for your brand, think about how you can create media to design a brand that will serve to draw in your target audience.
If you are looking for expert advice on how to better brand your business, consider San Diego, CA’s Lien Design. They can get you on track with a great looking modern graphic design, logo and packaging and give you useful tips on how you can increase engagement in a more organic fashion. Good luck using these tools to help your company grow.