Written by Lien Design ©2019
If you are an entrepreneur, you know how important graphic design is in the business world. In fact, when thinking of branding and graphic design, the two are practically interchangeable. Not sure if that’s the case? Here are some great ways that graphic design can be used in branding.
Visual Identity
Visual identity uses qualities like images, shapes and color to create logo and label design, typographies and color palettes to represent a brand’s personality. These visuals should be kept consistent in future applications to further promote awareness.
Marketing and Advertising
There are many ways California graphic design can be used in marketing and advertising. It can be used to create postcards and flyers, magazines and newspaper ads, posters, banners and more. These are all great ways to promote brand awareness.
User Interface
These graphics come into play in how a brand is represented online. They are used in web design branding, theme design (WordPress, Shopify, etc.), game interfaces and app design. With the world being so largely computer based, these graphics will be in key in the representation of your brand.
Publications
Many companies use books, newspapers, catalogues and magazines to help promote their brands. In some cases, these items may be included in the brand’s products and services. Graphic design is used here to make these products look as professional as possible.
Packaging
Your products should be packaged to look appealing to customers and so that they represent the brand and the product in a way that will let the consumer know a bit about what’s inside. Graphic design is used to make attractive looking labels that will help tell your brand’s story.
Motion Graphics
Video is a very popular form of marketing in today’s world of business. Graphics can be used to help provide moving graphics that can be used in advertisements, titles and end credits, animated logos, trailers, promotional videos and more.
Environmental Graphic Design
This refers to any type of advertising we are likely to see in our environment. It can include signage, wall murals, museum exhibitions, office branding and more. A good graphic design can be used to make this type of branding really stand out.
Art and Illustration
While any type of graphic design can be considered art, sometimes artwork is needed to enhance branding or to illustrate the product itself. This is the type of artwork used on t-shirts, in motion graphics in graphic novels, on stock images….and the list goes on.
Because graphic design and branding are so closely related, it is necessary to find a graphic designer who will make your brand look as professional as possible.
Lien Design is design branding agency located in San Diego, CA who can bring your graphics to life. No matter what type of graphic design you need, they can provide graphics that will make your products and advertising look attractive, build brand awareness and tell your company story.
Great graphics and good branding are so important. Don’t let the competition pass you by. Do what you can to get on board with a terrific graphic design that makes your company shine.