The spectral color, is described by Pantone as "vibrating with vim and vigor," "based in nature descending from the red family," and "demonstrating a new signal of strength." Even if our world is an endless rollercoaster of division and isolation, this hue conveys how people desire to feel a healthy amount of joy in their lives. It is vibrant and active.
While the year 2023 may have a brighter magenta sheen, it also serves as a constant reminder that the metaverse is here, whether designers like it or not. If Mark Zuckerberg and Meta invest more than $100 billion in something that most people deem to be objectively ugly, Pantone collaborates with facilitators of AI-generated art.
