If you are up on the latest marketing trends, you know that personalization is what it’s all about. People want to be getting promotional materials and items that are made for them. They want information that provides solutions that will make their lives easier. They want messages that are addressed to them personally and don’t make it seem like they are just another spam target.
The great packaging design you send your e-commerce customers can have features that forge a personal connection and keep them coming back again and again. Here are some to consider adding to the items you send out.
A Thank You Note
Perhaps the best way to make your customers feel special is to include a thank you note in your eCommerce packaging. These may be printed, but for best results, consider sending a handwritten note that says their name. This may be a time-consuming process, but it will pay off in the long run.
QR Codes
QR codes can be used to provide discounts and specials to recipients. Customers can scan the codes to unlock discounts on their phones. This will make customers feel special because they will know that they are lucky enough to have accessed the discount from shopping with your company. For an even more personalized experience, program the software so the image has their name on it once it appears on their phone screen.
QR codes also give you an easy and objective way to figure out how to measure brand awareness.
Tap Into Feelings
Candy bar companies have been taking advantage of the personalization strategy by tapping into consumers’ feelings. Every bar is labeled with different emotions like happy, goofy, sexy, and so on. If the candy matches their current mood, they will be more likely to make a purchase. Now that’s hashtag relatable.
Personalize to Geographic Areas
It may be difficult to customize each package box design with the recipient’s name, but it will be easier to customize each to its geographic location. Think of how pleased a customer will be to open a package with their city’s skyline, or landmarks that represent their community culture. The nice thing is, once you make packaging for each of the areas you sell in most, you can use it for all the customers in this location.
Gifts
Every customer loves getting a little extra something in their packages. There are so many gifts you can include. Candy, knick-knacks, and stickers are just a few options. You can also allow customers to choose from a variety of samples online to be included in their orders. This way you can feel confident that they will end up with something they love, and it might get them to buy the actual products in the future.
When it comes to building customer loyalty personalization is where it’s at. Lien Design will help you develop personalization strategies that help you forge a closer relationship with the people who are buying your items. From QR codes to localized labeling, we will help you find a dynamic that appeals to your target audience.
What methods do you use in your package design in San Diego to make a deeper connection with your customer base?