Your business's online presence, aka your website, plays a major role in attracting potential customers, boosting marketing efforts, and increasing sales.
Website redesign helps businesses and organizations achieve these goals by designing the look, feel, and overall experience of their website that best suits their target audience's needs.
This is why many major SEO agencies and web design companies offer website redesign services to help companies transform their online presence to yield the desired results. However, whether you hire a website redesign company or redesign your website in-house, measuring its success and ensuring that the redesign's hard work pays off is important.
While the primary aim of website redesign is to change your site's appearance and navigation, considering its impact on Search Engine Optimization (SEO) is also important.
This article takes you through the steps to calculate your website redesign's Return on Investment (ROI) that ensures your website isn't just visually attractive but also optimized for search engines—attracting more prospective users.
But first, let's look at the importance of SEO for your website redesign strategy.
Why You Should Consider SEO With Website Redesign?
Search Engine Optimization (SEO) is an online marketing strategy that helps your business improve website traffic and sales.
Hence, considering SEO when redesigning your website is more than essential to boost business growth.
Here are more reasons why incorporating SEO in website redesigning is important:
● Website redesigning is the best time to evaluate your existing SEO performance and incorporate potential optimization opportunities to achieve a higher search engine ranking.
● Incorporating SEO in your website's design, including in navigation, internal linking, page speed, breadcrumb navigation, and more, will help deliver a quality user experience and appeal to search engines.
● While website redesigning lets you find potential SEO opportunities, it also allows you to preserve existing SEO efforts to prevent loss of sales, traffic, leads, and drop in search engine rankings.
Thus considering SEO in website redesigning helps prevent traffic loss, preserve ranking, and boost lead generation.
Five Ways To Check The Website Redesign Impact On Website SEO
A well-redesigned website is only effective and can yield the right results if your target users can easily find it on the search engine.
Thus, ensuring that you don't lose valuable traffic and search engine rankings and that your website is highly visible on the web is crucial after a successful website redesign.
Here are five essential steps to measure your website redesign success and its impact on your site's SEO performance.
1. Monitor your search engine rankings
Search engine ranking is an important SEO consideration factor to check the impact of a website redesign on your site's SEO.
At the same time, it's important to note that while monitoring website ranking is an important SEO consideration factor, it's not the only contributing factor to measuring redesigning SEO ROI.
After website redesigning, if your website ranks for the new important and targeted keywords, you're getting the right ROI—providing more opportunities to further track and optimize your website for those keywords.
On the contrary, if you notice a significant rank drop on search engines for different pages, you must further investigate and optimize your website for the right keywords.
You can use tools like SEMrush and Ahrefs to analyze and track your website's ranking on the search engine. An increase in website ranking will indicate a successful website redesign in terms of site relevancy and visibility.
2. Monitor and research the website traffic
It's important to look at the changes in the traffic volume and sources of that traffic to analyze the impact of redesign on your website's traffic.
Increased website traffic indicates a successful website redesign in terms of attracting leads and prospective visitors.
But it's also important to remember that getting a huge traffic volume alone isn't the ultimate goal. Instead, ensuring your website gets more engaged, and qualified leads are more important.
A good way to know each site visit's quality and conversion potential is to track how long a visitor stays on your website and measure the bounce rates.
Tools like Google Analytics allow you to track and view your website's overall and individual page bounce rates.
3. Track your website's conversion rates
Conversion rate is the most important SEO ROI that indicates the total number of visitors completing a specific action (signing up for a product, filling up a form, or completing a checkout) divided by the total number of visitors in a given period.
While spending time on marketing and promotional activities is important, increasing the conversion rate is the ultimate goal for growing your business.
For instance, you can track the newsletter signups to track your website's customer engagement and conversions. At the same time, you can track and analyze the number of users who entered your website URL or brand name in the search bar to measure your site's brand awareness.
Thus, ensure you figure out your website's conversion metrics to analyze your website's conversions through the website redesign. You may need to revisit the redesign implementation if you don't see an improvement in the site's SEO and conversions after the redesign.
4. Monitor your site's backlinks
Backlinks are incoming links that greatly boost a site's SEO. They're links passed from one credible website to your website—enhancing your site's authority and online credibility on the search engine.
A website redesign can sometimes negatively impact your site's backlinks, resulting in decreased website traffic and loss of business revenue.
You can also check for changes in the quality and volume of backlinks before and after the website redesign. It's recommended to use the tool SEMrush and Ahrefs to track your website's backlinks.
5. Compare and analyze benchmark reports
Having and analyzing abundant data is an excellent way to make effective and impactful website decisions. Thus, ensure a benchmark data list to compare your site's performance before and after the website redesign.
These benchmark data and Key Performance Indicators (KPIs) depend on your unique business needs, including:
● Pages per session
● Number of sessions per user
● New vs. returning users
● Organic traffic
● Average page time
Your website redesign should enhance and boost all these metrics and quantitative data. However, knowing your website redesign's SEO ROI is not easy without historical benchmark data.
user testing for great seo
6. Conduct user testing
Conducting user testing is one of the simplest and most efficient ways to check the SEO impact of your website's redesign.
You can ask a group of people, including friends, families, or specific users, to test the functionality and usability of your redesigned website. It's crucial to pay attention to your customer feedback to improve your customer's user experience.
Conclusion
Measuring the success of your website redesign helps you analyze its success and impact on your site's SEO.
Several marketing tools, like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Google Tag Manager, make it easier to measure your website's SEO metrics and performance—allowing you to analyze your website redesign progress.
So, make sure you implement the ways and tips mentioned above to check the impact of your website redesign on its SEO to take the necessary actions.
It's also important to remember that website redesign is not a one-time and straightforward task, as it requires continuous optimization—without which it can affect your site's SEO.
Your digital store front is your website, drawing people to it and making people see your brand. A well thought-out redesign is not just a matter of re-painting the walls; it involves investing in the online presence which leads to SEO earning many advantages. Enhance user experience and integrate content better while observing cleaner structure to make your website appear as an important source for search engines, thus increasing its ranking. Therefore, with higher visibility comes more organic traffic, right leads and finally business growth. Consequently, welcome modifications not merely for attractive looks but strategic enhancement in SEO that makes you the leader in digital space. Keep in mind that in the internet world, being seen is everything; therefore, strategic redesign is like a key which opens up this visibility for you.
So, if you need experienced assistance to design and redesign a user-friendly website, get in touch with a credible web design agency in Los Angeles to leverage secure and credible web design services and ensure long-term online success.