People often say that what is inside those counts. However, this statement does not give us a complete picture of the product. The packaging creates the initial connection before the customer ever touches the product. 94% of consumers are more likely to stick with a brand that is transparent, including when it comes to product labeling.
Right packaging is the silent sales person that tells the brand values and sparks curiosity. Here are key elements of the what makes a essential part of any packaging design.
Containment (stores the product)
Protects the product
Keeps product fresh for longer
Shows information on the label
The right creative packaging design can help you sell the product by making the product look more appealing than the competition.
What is Custom Product Packaging?
Custom product packaging is about designing packaging that is suited to a product or brand. It is about creating unique designs and graphics that can match the product or brand identity. You should focus on a few key steps to help you create the best packaging design.
Determine what message the brand wants to convey
Consider the production and printing processes
Test out these ideas to see which ones work best
This creativity of custom packaging allows companies to make their products more appealing to customers.
What are Different Kinds of Product Packaging?
Product packaging comes in different forms and each type has its own specific use. It can be categorized based on the materials used or its intended purpose. Here are some of the different types of product packaging.
Laminated Pouches
Plastic Containers
Thermoformed Products
Custom Folding Cartons
Poly Bags
Tin Can
Parchment Paper
Paper Bags or Wet-Strength Paper
Mono cartons
Plastic Crates
Wooden Crates
Corrugated Fiber Board
Plastic Pallet
9 Factors to Consider When Choosing a Packaging Material
Choosing the right packaging material is very important. It will help you ensure your product is protected, and it will also represent your brand. The material you select can influence the way your product is presented to customers. Here are ten important things to think about when you are selecting packaging material for your products.
1. Product Protection
Packaging is needed to protect your product. It ensures the product is safe during transportation and storage. The packaging material should keep the product undamaged if are shipping fragile or perishable goods. Your main concern is to make sure your product reaches the customer in good condition.
2. Sustainability and Environmental Impact
Many consumers care about environmental issues now, so it is important to use sustainable packaging. You should choose materials that can be recycled or biodegradable. This can help your business appeal to eco-conscious customers. It is also important to think about the environmental impact of your packaging and how it will affect your brand image.
3. Cost-Effectiveness and Budget
Many consumers care about environmental issues now and that is why it is important to use sustainable packaging. Premium materials look great but they can be expensive. On the other hand, cheaper materials might not provide the level of protection needed and that is why you must find a balance between cost and quality to make sure the material protects the product without increasing the price too much.
4. Transportation and Logistics
The packaging material you choose must be strong enough to handle transportation. If your product is shipped over long distances, you need a packaging material that can survive the journey. Heavy packaging can increase shipping costs so lightweight materials like cardboard or flexible plastic may be a better choice. You also need to think about how your packaging affects logistics and delivery costs.
5. Size and Dimensions
Choosing the correct size for your packaging is just as important as the material. If your packaging is too big, it will increase waste and shipping costs. Small packaging on the other hand may not provide enough protection for your product. The packaging should fit the product well so there is no wasted space and the product is safe.
6. Material Versatility
Not all packaging materials are suitable for every product. Different products need different types of packaging to meet their needs. For example, some products require flexible materials, while others need rigid packaging. It is important to choose a material that works well with the size and shape of your product. A versatile packaging material allows you to customize the design for different products.
7. Design and Branding
Your packaging is often the first thing a customer will notice about your product. It is important to choose a material that works well with your design and values of your brand. The material can affect the way customers see your product. A premium material can make your product feel high-quality and a minimalist design may make it look more modern. You need to ensure that your packaging design should reflect the identity of your brand and help it stand out on the shelf.
8. Durability and Shelf Life
The material you choose must keep your product in good condition while it is being stored. Some products need packaging that prevents damage or contamination. Food and cosmetics need packaging that preserves freshness and extends shelf life. Durable food packaging design also reassures customers that the product is high-quality and safe.
Read More: Ultimate guide to food packaging design innovations
9. Materials and Sustainability
Sustainability is not just about using recyclable materials because it also means thinking about the entire lifecycle of your packaging material. Some biodegradable materials may be better for the environment but they can require more energy to produce. So, it is important to research the sustainability of your materials and how they fit with your values of your brand. It ensures that your packaging aligns with your environmental goals.
Conclusion
Choosing the right packaging material is all about finding the right balance. The packaging will help keep your product safe and enhance your brand at the same time. It is important to consider all of the different aspects that go into making a package to create a successful and sustainable packaging design.
You need to work with a trusted packager design partner to ensure that your design aligns with brand messaging. We at Lien Design help brands stand out and improve their bottom line with years of experience and out-of-the-box creativity.
Find the perfect packaging to elevate your brand with Lien Design. Explore Lien Design Google reviews for insights and start planning your packaging and branding today!