Your business card is a statement about you and your business. It conveys a personality and something you are proud of when you hand it over. A business card is a statement of identity and is capable of conveying much more than just contact information. These cards represent the creativity and style of the company in a portable format. They work as mining business representative to accurately reflect who you are and what you do in an engaging manner.
So, if you are thinking that what to put on a business card that makes them stand out for upcoming networking event, keep reading. Here are the key elements that you can put on card.
1. Your Company Logo:
It is true that a business card is a true representative of your company. It conveys the identity of your business, and there could be no better way to do this than with your logo. The visuals will help people find out based on your business identity every time they encounter it in the future on your website, a newsletter, or the physical store.
A classic example of including logo in the upper left-hand corner. Though this is a standard practice but more and more people are working with different creative elements. It may include different shapes in cards or new business card trends.
2. Your name and job title
Have you ever received a business card without a person's name or job title? A name and the job title are basic elements of any business card that help to establish recognition. When someone receives a card with a name, it helps them associate you with a person with whom you had a conversation. The purpose of a business card is to facilitate follow-up communication.
So, when designing business card, your name and job description are the most basic and essential items that help you avoid confusion.
When it comes to the name, you can choose to put your preferred name and remember that you remain consistent on all platforms. Apart from this, include website, social media so that it help others to follow up later.
Your job titles on the business card should not be vague. It should help your clients to understand your roles and responsibilities.
3. Your contact information:
You share the business cards with people so that they can contact you. So, it is important that your card contains your professional and direct information. No one likes to go through your secretary and operators before being able to talk to you. Apart from this, you can also include your work email address, phone number, and street address so that people can find you easily.
Nothing annoys people more than when people have to hop multiple points to reach you. So, ensure that you make it easy for people to contact you.
One way to make is simpler is by using a phone icon for your phone number and an envelope icon that represents your email address. It makes it clear and easy for people to find and use your contact information.
4. A link to your website:
The primary goal of your business card is to generate interest so that more people can contact your back. One of the key elements of it is your website link that encourages people to visit and learn more about you.
So, for example, if you are a freelancer then you should include a link to your portfolio. However, if you don't have portfolio then consider including link of your LinkedIn page. LinkedIn profile is a great option for consultants and one man show business owners.
You can also add a QR code that would send people directly to the desired webpage.
5. Your social media profiles:
Social media has become an essential part of the marketing goals. Showcase all of your working social media handles for popular profiles such as Facebook, X, or LinkedIn. If you are a designer, you should include links to your Dribble or Behance profiles to showcase your portfolio. Since every business card has limited space, you don't need every single profile listed on this.
You should add social media icons on one side of the card so that they draw the attention of the readers. If you are active on social media, your audience is more likely to engage with you. It is better that you showcase the social media icons and surround them with white space to make them stand out.
Complete Checklist of Business card information:
Your company logo
Name
Job Title
Work email address
Direct phone number
Physical address
Website address
Relevant social media handles
Conclusion:
Not one size fits all when graphic desgin business card. Meaning there can be multiple easy-to-design business cards. Ensure that your card is eye-catching and that someone takes a look and wants to keep it with them. A good business card includes the right balance of information, not too much and not too little, all at a quick glance.