The global packaging design market is expected to reach US $32.42 billion by 2030. This substantial increase clearly indicates the recognition of the vital role packaging plays in various industries worldwide.

An exceptional experience goes beyond the purchasing process, and it even starts with the packaging of the product. Packaging is the first and primary connection of the customers with the product.

It is why retail packaging is one of the most critical marketing tools. It draws the attention of the customer and makes them interested in your product.

What is retail product packaging?

Retail product packaging is the process of using specific materials and design elements to package products made for sale in the real environment. The packaging serves several important purposes, such as

Protects the product during transportation
Better storage
Provides information to consumers
A marketing tool to attract consumers

Successful packaging is what defines and promotes your brand. Since customers first interact with your brand through packaging, consider how your packaging represents your brand

How does your packaging define your brand?

When designing your packaging, consider what it says about your brand. Product packaging will share your brand information, so the attention to the packaging design will reflect the perceived value. It is not possible to claim you as a high-quality brand if your packaging experience is subpar. That is why it is important to create an exceptional unboxing experience upon delivery of their products.

Your packaging should reflect your brand identity and values. Though it may require multiple design interactions, the process will help you learn more about the different important aspects of packaging for brand image and sustainability.

6 Retail Packaging Design Tips

Though it is important to have good products, it is also important that, without clever and innovative retail packaging, else the product will fall unnoticed. Here are our top tips that will help you create the best packaging for retail products.

1. Understand the brand identity.

Before you make decisions about packing, you need to immerse yourself in the brand you are working for. Ensure that you learn everything about the brand, its purpose, target audience, and style. Here are some questions you can think about:

The color palette of the brand.
Typography and fonts it uses.
The logo of the brand
The tone of voice
brand story.

Getting familiar with all these elements will help you create a packing design that creates an impact on your audience. The aim is to reinforce brand awareness while also making a new and appealing box design.

2. Research the competition:

One of the key parts of the retail packaging design is to research the competition. See what type of strategies they have used and figure out what might work best for you. To do this, you can

Take a trip to a retail store
Have a look at your favourite online retailers
Search YouTube for unboxing videos
Search online for your product category

The knowledge of seeing how others are packaging will help you find out how you can do better.

3. Know about the product requirements.

Now, you need to figure out the physical and legal requirements of your packaging. It is important to research before you start the design process to ensure that you save a lot of trouble.

Legal regulation should also meet certain requirements when you ship or pack certain products. For instance, FDA has stringent laws and regulations for labelling, packing, and storing food and beauty products.

Ensure you follow the regulations applicable to the products you sell in your area.

4. Create your package concept:

After that, you understand the technical aspects of packaging and start with the design process. It is where the technical aspects and logistical needs combine with brand identity.

You can start with a sketch of a package mockup with pencil and paper. It is also a good idea to get help from software that will help to turn your imagination into high-quality artwork.

Remember that you should be creative and bold, as it is the process where you can add a wow factor for your customers. Your design needs to be catching and functional.

4. Test your design:

It is important that you test your product. It is primary because it helps you identify if the target audience will like your packaging and pick your product from the shelf.

The rigorous testing also helps to identify potential flaws to ensure that the final packaging meets the intended objectives and resonates with consumers.

6. Prepare and print your packaging materials before production:

Pre-press involves finalizing artwork and colorsfor your packaging, as well as ensuring that your files meet your printer's specifications. So, if the company says that it needs the files as .psd or .jpeg, you need to provide them in those formats.

You can also test the print to see how the palette looks in real life. Sometimes, the color on the screen might differ from the painting material.

Conclusion:

We hope that the above-mentioned tips will help you create custom retail packing that reflects the essence of your brand and helps drive success in the competitive retail space. Connect with Lien Design today to and will help you create a successful design that clearly speaks you brand values. We bring your imagination to life and create brand packing designs that not only look stunning but also drive sales.

What is a packaging design for?FAQs

Packaging design serves the purpose of holding, transporting, and storing your products. Additionally, it should appeal to your customers and reflect your brand.

What does packing mean in retail?

Retail packaging is the display of the packaged product when it is ready for sale in a retail store. It includes perfume boxes, food product boxes, and other various items.

Why is retail packaging important?

Effective packaging serves as a powerful marketing tool that shapes consumer behaviour and influences how a product is perceived in terms of value.