Did you know that 75% of pencils sold in the U.S are yellow? Being a designer do you still shy away to instantly use the colors in your design to boost sales.
Colors are one of the most powerful sensory stimuli that we face daily. These have the ability to lift the mood, lower it, and the power to suppress our appetites and to stimulate them. Additionally, colors can have calming, restorative and even the healing powers.
Color psychology explains how colors affect the mind, including their emotions and performance. It uses colors to influence consumers and make people feel different things. Being a designer, you want to make your packaging look good and it can help to sell more.
What does your packaging convey to your customers?
Packaging plays a crucial role in winning customers and impressing them, typically via ecommerce packaging.
Often, many businesses spend a large amount of time designing and making changes in the packaging to delight customers. Despite decades of study by the psychologist, many brands remain unaware of the benefits of selecting colors for their packaging.
Color and their meanings in the Packaging Color psychology
Red:
Red is often associated with excitement, passion and strength. It is perhaps the most versatile color for different kind of messages it can convey. Bright reds in the packaging communicate energetic brands/products. Though some may use this color to showcase lower value products.
Furthermore, dark red tones are used for premium and professional offerings.
Since it is also quite popular with lifestyle and entertainment brands, red is commonly used in packaging applications because some believe it can help trigger appetite.
The use of red in the packaging is an effective marketing strategy that attracts consumer attention and helps products in a competitive retail environment.
Orange:
Orange is often associated with cheerfulness, friendliness, and cost-effective. Many professionals think that orange is a challenging color to work with because it can convey a different range of emotions. It sometimes reflects the lower cost and even budget items.
Remember that the careful use of the orange colors can evoke feelings of fun, warmth, adventure, and friendliness. It is also a suitable color that can be used to complement colors or to create contrast for a well-balanced message. Like the red color, the orange pacing can help make the product more visible in retail stores.
Read Here: Get the Best Customised Box for Your Product: A Guide to Perfect Packaging
Yellow:
Yellow colors are often associated with confidence, happiness and energy. It is an extremely emotional and cheerful color. It is rarely used as independent solution for branding. Many organizations use these colors to convey sense of cheer as you may have seen in the designs like McDonald’s and IMDb.
Yellow is another color that is used in the packaging, and it is seen as a reflection of originality, fun, innovation, and happiness. It is the standard color for the products that creates a sense of uplifting, energetic, and confident brand.
Green:
Green is often associated with wealth, nature, and freshness. It is the colors that can convey a broad range of emotions and feelings, and that is why it is one of the favorite colors used in the packaging.
Green is commonly used to convey sense of purity, eco-friendliness and to showcase organic products. It is also used to show close association with natural colors to show environmental benefits.
However, the usage of green conveys a sense of energy, health, and freshness. Darker shades of green offer relaxing and calming experiences, while earthy green is a popular choice for natural brands and products.
Many organizations use the shade for green watching to show that products appear more environmentally friendly.
Hire: Web design and Development Company in California
Blue:
Blue is often associated with logic, trust and calming effects. This color is usually viewed as the safe color for packaging and liked by male and female consumers. This color is a good indicator that product or brand is reliable.
Also, darker blues tend to appeal more older consumers while bright and vibrant blue tend to attract younger consumers.
Even when blue is a popular choice as a color, it may not be the best idea for packaging. It is because the popularity of these colors can make your brand or product get lost in the crowd of similar-looking products.
Purple:
The color purple has a close connection with spirituality, luxury, and indulgence. It appeals to all consumers of all ages and portrays a sense of luxury goods and opulence. It is also commonly used by the well-being and spiritual brands and products.
Purple packaging can help your product or brand position itself as a premium option in the market.
Conclusion:
Packaging design has many elements, such as shape, material, and texture. However, colors are the most crucial part of them. Many businesses often do not even consider how colors can significantly affect their sales and their perceived value.
You need to take a closer look at what is going on in the market to make the plan. Find out the values of your company and decide which elements showcase those values. This will help you find the best mix that works best for your brand.