360° product photography is primarily used on web shops and e-commerce product pages. 360° content is a popular format across online marketplaces such as Amazon and various social media shopping platforms, as it effectively captures consumer attention.
360 imagery enables brands to present a product from multiple angles which provides shoppers with a wealth of information to make informed purchase decisions.
Why do we need 360 product photography?
360° product photography lets customers view products from different angles. Photos are combined to create an interactive view. This makes online stores more realistic than physical stores. The technique is being adopted by many e-commerce companies. It increases sales and lowers returns.
How does 360 Product Photography work?
The process of creating 360-degree product images is called 360-degree product photography or 360-spin photography. You will need standard product photography equipment such as:
Special Cameras
Standard Lenses
Special purposes lenses
Background equipment’s.
Creative Software
You take multiple images of the product from different angles and positions in standard product photography. It involves lighting changes and handling the product between images.
This photography allows you to handle your product and adjust your lights during the setup stage. You may need to prop your product to the camera.
What differentiates 360-degree photography from 3D photography?
360-degree photography:
360-degree photography technique involves a process that captures an entire scene in all directions. It enables viewers to navigate and explore the environment from any angle.
Specialist cameras or stitching software are uses to capture or combine multiple images which result in a comprehensive 360-degree field of view.
360-degree photography is a highly versatile tool to boost user engagement and offers a more immersive experience.
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3D photography:
3D product rendering is a technology that creates the illusion of depth in an image. It works by capturing two slightly different images of the same subject. This results in creating 3D images and 3D panoramic images.
A 3D camera has two lenses that capture two slightly different perspectives of the same scene. When they are viewed through special glasses, these images create a 3D effect.
Why invest in 360° product visualization?
Leading brands frequently use a combination of 360-degree product images and animations to market their products online. A comprehensive virtual experience can effectively bridge the gap between personal and product shopping. There are many advantages to photography, including the following.
Deep customer engagement:
One of the most significant advantages of 360° photography is its capacity to offer a more engaging experience for the audience. Rather than simply viewing a fixed image, users can go through the scene and feel as though they are an integral part of it. It can be an effective tool for businesses seeking to showcase their products or services in a more engaging manner.
These images allow users to interact with them by panning and zooming. It allows businesses to provide customers with a more detailed view of the product or service being showcased. 360-degree Photography is an engaging and immersive way to showcase a product.
Increase the conversion rates:
One of the biggest challenges for online shoppers is not being able to see products in real life. 360-degree product photography gives customers a detailed view of the product.
It helps them overcome the obstacle of not being able to physically inspect items online. This enhanced visualization enables buyers to make more informed and confident purchasing decisions.
When shoppers are able to interact with a product by rotating and zooming in on it, they are more likely to remain on the current web page and explore the product in detail. The increased engagement can lead to higher conversion rates and an increase in sales.
Decreased return rates:
A high return rate in ecommerce can affect the bottom line. That is where consumer goods product photography can help reduce the number of returns or dissatisfaction created by product appearance. Customers are more likely to go with the products that they believe are real and give them a full understanding of what they are buying.
Competitive advantage:
Every business wants to stand out from the competition and it is where 360 product photography sets help your brand create differentiation. It also shows your brand's commitment to providing a superior experience. All in all, it helps to build trust with customers and gives your business an edge over other businesses.
Versatile application across industries:
360° product photography is not limited to a particular product category. It can be applied across a range of industries, such as fashion, electronics, home decor, and automotive. There are numerous potential applications of 360° product photography, and they can be harnessed to enhance the online presence of any business selling products.
Improved SEO and search visibility:
The use of high-quality images on your website also helps with the search engine optimization (SEO) process. Search engines prefer websites that have clear and engaging images. Adopting 360-degree product photography can boost search rankings and make it easier to find products.
Conclusion:
Mastering 360 product photography requires not only special photography equipment but also an experienced team to make things work. So, if you are thinking of integrating 360 product images for your marketing, connect with Lien Design. We are a trusted branding and package design studio photography in San Diego to help upgrade brands and captivate consumers. Contact us today.
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