You have put a ton of time into testing and tweaking your recipe to make a tasty and refreshing juice. Once you have found the winning product then the next challenge for you is to figure out how the customers will pick your juice brand juice over all the others.
This is where custom eye catching juice bottle label design can help people buy your product instead of the hundreds of others out there. One Glance is Worth Ten Years of Experience and it is important to make a custom juice label that stands out and gets noticed. But you may wonder how?
This post will talk about the ways to make your label stand out because one glance is all it takes when it comes to winning customers.
What should you include on your juice bottle labels?
Your juice bottle label is important for both branding and meeting legal requirements. Here is what your label must include to meet regulations and improve shelf appeal.
1. Common Name of the Product
The common name must be easy to read and clearly displayed on the front of the bottle (PDP). This helps customers quickly identify what they are buying. The name should be something like "Orange Juice" or "Apple Juice". The product label designer should not be confused with your brand name because this is a mandatory labeling requirement.
2. Net Quantity in Fluid Ounces
The label must show the total amount of juice without packaging. This must be written in fluid ounces and placed in the bottom 30% of the PDP. Customers need this information to compare product sizes and understand what they are getting.
3. Manufacturer Name and Contact Information
Your label must include the name and address of the manufacturer. This should be clear and easy to read because it provides transparency and helps customers contact your company if needed. The text size must be at least 1/16 inch tall to meet the requirements.
4. Ingredient Declaration and Juice Percentage
If your juice contains additional ingredients, they must be listed in descending order of quantity. The label must also show the percentage of real fruit juice if the product is a juice blend. For example, it should say "Contains 80% fruit juice". If the juice is made from concentrate, then the label must clearly state this information.
5. Nutritional Information and Warnings
Your label needs to include important details that help customers make informed choices.
The nutritional facts panel is required unless your business makes less than $500,000 annually.
The label must include allergen warnings if the juice is processed in a facility that handles nuts, dairy or soy.
The label must contain a safety warning for the unpasteurized juice. This should tell customers that the juice may contain harmful bacteria.
A creative juice label helps your product stand out and informs the customers to buy your product.
How can you design a good label?
An enticing label helps to grab attention and communicate the identity of your brand. Here are some of the important steps to follow to stand out and connect with customers.
1. Define Your Target Audience
You need to understand who you are designing for before you start designing. You should not take a broad approach because it is better to focus on a detailed profile of your ideal customer. Your label will be more effective and will create a strong connection with them only when you understand your customers better.
2. Establish Your Brand Personality
Your brand should have a personality that reflects its values and builds a connection with your audience. Some small businesses have a brand personality that matches the personality of the owner but others create a unique identity. You should ask yourself how your juice brand would appear if it were a person at a party.
3. Create a Memorable Experience
You should think about how you want customers to feel when they hold your juice. A premium cold pressed organic juice should give a different experience than a juice sold in a convenience store. The design of the label should match the value of the product and reinforce the true value it stands for.
4. Get Inspiration and Analyze Competitors
You should look at labels on store shelves to see what catches your attention. You should also notice what makes you want to pick up a bottle. It is just as important to observe which labels look cluttered or confusing. Learning from good and bad examples will help you improve your own design.
5. Focus on 3 Core Components
A great label should do three important things.
It should grab attention
it should create an emotional connection
it should be easy to understand
Grab Attention: Your label should stand out on the shelf because you only have a few seconds to make an impression. Use contrast, bold typography and the right colors to make your product visible.
Evoke Emotion: The colors on your label influence customer decisions. Studies show that a large number of consumers choose products based on color. Choose colors wisely to give a certain feeling.
Ensure Readability: A customer should quickly understand what the product is and why they should buy it when they pick up the bottle. You should avoid cluttered text and focus on simple and clear messaging.
Conclusion:
Your label is the final step in creating a product that can make a big impact. It is a chance to share the story of your brand and create moments that people will remember. We at Lien Design will help you create an impactful design that aligns with your vision and helps your brand to make it impactful. Connect with us and we will create something unforgettable.