David Bradley, Chocolatier is a family-owned business that was started over 30 years ago.
When the business’ family recipe for fine chocolate began to experience a decline in sales, it was decided that the package design – which had always been done in-house – needed a new zing.
Lien Design rebranded the small business’ product packaging from scratch, creating a design that is not only contemporary and fun, but also prominently displays the taste appeal of each different fine chocolate right on the front of the product.
Within a month of the design relaunch, the product was the #1 seller in David Bradley’s stores, outselling all of the old packaging that remained on their shelves and prompting them to extend the design to their other 18 delicious chocolate lines as well.
