Packaging design can make or break cookie products as the competition in the cookie industry is tough. To grab the attention of consumers on the crowded retail shelves, the cookie product must have stunning graphics, attractive colors, and a captivating story. Other helpful qualities to the consumer include easy to open and reseal packaging which results in repeat buying. If on the packaging the cookie product specifies what makes it unique, such as the taste, ingredients, and its brand, it can persuade the buyer promptly, rather better than seeing the product. The cookie manufacturers should ensure that the degree of packaging design quality matches the cookie roi so that there is great recognition of the product, impulse purchases are increased and ultimately the growth in revenue is experienced and market share growth happens.
