Introduced back in 1986, PepsiCo’s Mug Root Beer saw a slump in sales, as the product was no longer attracting the wide range of consumers that it did the years following the product’s release.
To appeal to a larger consumer base, PepsiCo hired Lien Design for a brand redesign, making the product’s packaging and logo more dimensional and contemporary to attract children and teens.
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Good packaging design is crucial in today's cutthroat beverage industry. A well-designed product is more likely to be noticed by consumers, which in turn increases sales.
Some of the most salient reasons why beverage firms should prioritize package design include the following:
Consumers take notice of it. Customers are inundated with visual information as they stroll down the beverage section. A product with well-designed packaging is more likely to attract the attention of shoppers.
It spreads the message of your company's identity. It is important that the packaging you use accurately represents your business. Include your brand's signature colors, typefaces, and logo in all materials. Consumers are more likely to remember your brand if it is well-designed.
The advantages of your product are highlighted. The advantages of your product should be prominently displayed on the packaging. Consider factors including taste, ingredients, and health advantages. The design of your product should communicate to customers what sets it apart from the competition and why they should buy your product rather than another.
Good packaging design also aids beverage companies in a few other crucial ways:
Raise product recognition. Consumers are more likely to remember your goods and brand if the packaging stands out from the competition on the shelf.
Get others to trust you. If your product's packaging seems professional, people will have more faith that it is of good quality and safe to use.
Attempt to inspire repeat purchasing. Customers are more inclined to repurchase your product if they had a good experience with the packaging the first time around.
Any company that sells beverages would be wise to invest in professional packaging design. In the highly competitive beverage industry, investing in smart design can pay dividends.
