Packaging Design Questionnaire

At Lien Design, we like to dig deeper to discover what your brand is all about and learn how we can create a package design that not only you will love, but will also be attractive to consumers. Following is a short list of questions that will help us flush out more about your desired brand, and possibly uncover some helpful information that we haven't yet revealed in our previous conversations.

What other existing package design (either local or national) do you find appealing? What specifically about them do you like?

Describe your ideal client in terms of age, gender, and location.

What kind of feelings do you want to project with your new brand?

What is the exact wording of the name for which you want a package designed? And what are the key benefits (bullet points) that you want to display on the front panel?

Please describe your business and what sets you apart from your competition.

Are there any images, colors, or words that should be AVOIDED?

Are there any images, colors, or words that should be INCLUDED?

Who do you feel are your top competitors in this field?

What is the best email to contact you?

What exactly is a “design brief” and why is it important before starting a brand design project?

A design brief is a document that specifies the parameters and objectives of the design work to be done. It's a means of sharing information between the designer and the client, which guarantees that the end result will please the customer.

The significance of a design brief for package designers.

A package designer's understanding of the client's product, audience, and marketing objectives is greatly enhanced by the information provided in a design brief. With this data in hand, the designer may build packaging that does a better job of selling the product.

Specific advantages of a well-written design brief include the following:

A design brief aids in both clarifying the client's vision for the packaging and focusing the designer on the project's primary objectives. In the long run, this can prevent wasteful changes that would cost time and money to implement.

The direction of the project is more likely to be agreed upon between the client and the designer if a design brief is used. This lessens the likelihood of future confusion and conflict.

The designer can get right to work once they have the information they need from the brief, saving time and effort. This can facilitate a quicker design phase, which in turn increases the likelihood that the project will be finished on time and within budget.

Learning About the Customer's Item

It is crucial for package designers to familiarize themselves well with the client's product in addition to having a well-written design brief. It's important to know who you're selling to and why, in addition to the product's features and benefits.

Some of the ways a client's product can be researched by a package designer are as follows:

Designers of packaging should probe their clients for as much information as they can regarding the product. The product's characteristics, benefits, target market, and rivals might all be on the table.

Designers of packaging should conduct their own study into the product. Reviews online, rival packaging, and conversations with potential buyers are all good places to start.

Designers of consumer goods packaging should, whenever feasible, be end users of the products they're marketing. They'll have a deeper appreciation for the product's value proposition and usage context through this exercise.

Gaining familiarity with the client's product has many advantages.

Knowing the client's goods inside and out is crucial for package designers. First, it aids them in making packaging that appeals to the intended demographic. Second, it aids them in avoiding potentially damaging design decisions, such as the use of materials that are incompatible with the product or the design of packaging that is difficult to open or close.

Here are some concrete ways in which package designers might profit from learning about their clients' products:

A package designer for organic baby food may find out that their demographic is particularly interested in their kids' nutrition and well-being. This data could be utilized to develop eco-friendly packaging that prominently displays the product's organic certification.

A designer of a new line of high-end cosmetics might discover that her target market has a preference for products presented in classy packaging. The data gleaned from this analysis could be used to develop minimalist, high-quality packaging.

Assume a package designer is tasked with attracting an active, adventurous crowd with a new line of robust outdoor gear. Packaging that is both sturdy and convenient to transport could benefit from this data.

Conclusion

Package designers need to know their client's goods inside and out and have a clear concept of the design brief. Package designers may produce packaging that is both visually appealing and effective at selling the goods by having a firm grasp on the client's goals and the product's characteristics and benefits.

Additional guidance for package creators is provided below:

Package designers shouldn't be hesitant to think beyond the box. Unexpectedness and originality are common traits of the best packaging designs.

The environmental impact of package designs should be kept in consideration at all times. Packaging should be recyclable or compostable, and eco-friendly materials should be used whenever possible.

It is important for package designers to keep abreast of current developments in the industry. They can use this information to improve their packaging and better connect with their target audience.