Several months of research went into understanding exactly who the next generation of Pepsi consumers would be and what appeals to them in the stores. Lien Design, in partnership with MLR, designed the new look for Pepsi Twist to create a strong shelf presence and increase taste appeal of the overall brand, while maintaining a link to the original brand. Within 30 days of launching Pepsi Twist nationally, this brand became one of the top-sellers in company history, and maintained it’s dominance for years.
