The Philosophy beauty line of products was designed for Epson America to display its top-tier new color label printers at trade shows and flagship store locations across the world. Think of walking down a crowded aisle of hair care products where you are surrounded by bottles screaming for your attention but one stands out – not by shouting, but rather, by capturing your imagination with a quiet self-assurance.
Its label whispers promises to the heart of your hair desires. The lush botanical images suggest this shampoo may contain natural substances while the neat modern typeface ensures you that it is not just beautiful packaging.
My friend, this is what good design can do.
It turns an ordinary shampoo into an enticing siren song for hair, as it breaks through all the noise and intrigues, suggesting that maybe there could be some silky strands and a shiny head. The details inspire confidence in its use – from the texture of paper to the exact placement of words and drawings. It talks to you the way you speak; its colors and typography reflect your individual style choices.
It is a contemporary label design meant not merely as an embellishment but as a silent salesman that seduces you with inscriptions on its cover page. It’s about being captured by something more than just an eye contact and becoming a life changing thing for your hair-doing business today from yesterday and tomorrow on. Thus, next time when you’re in this aisle keep in mind that it’s not the ingredients alone but rather the magic whispered into your ears by the design that counts most.
