Queen’s Coffee Company came to Lien Design because they wanted a unique brand design for their new premium line of single-serve, recyclable coffee cups.
The first thing Lien Design did, as with any project, is to research the competition and see what consumers are gravitating to in the current market. But more importantly, how we can use that information to pivot and create a design that is unique and memorable. Something that is going to stand out on the shelves and leave an impression.
It was decided that we would create a character, a brand ambassador for the brand. Lien Design had a custom illustration made of this sun queen that is prominently featured on the front, which really separates itself from everything else on the shelf and gives consumers an image to remember and relate to.
