The American Licorice Company hired Lien Design to work with their popular RedVines product in order to design a logo that would raise the RedVine production the shelf above its competitors, as well as appeal to adults and kids alike. The RedVines product packaging redesign is a playful evolution of the original brand, heightening taste appeal while leveraging RedVines’ existing brand equity of long-time loyal patrons. The custom illustration was commissioned for this project and created uniquely for each product in the lineup.
