In keeping with the philosophy that small-scale winemaking is an art form engaged in by winemakers with a passion for wine, the Rustic Ridge team produces about 300 cases of premium wine in the majestic hills of Jamul in Southern California.
They chose us at Lien Design to create their new brand because of the range of experience we have with beverage label design, and the love we have for creating strong brands.
The truck on the label is a stylized nod to the vintage Chevrolet that sits at the entrance of their winery to greet guests. And the constellation on the design is the Corona Borealis. In Greek mythology, Corona Borealis was linked to the legend of Theseus and the minotaur. It represents the crown she wore at her marriage to Dionysus, the god of wine; he placed it in the heavens to commemorate their wedding.
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