When you are working on marketing your product to consumers, things like logo and packaging design are important. But what is it that really gets consumers to buy your products? Businesses need to focus on theirbottom lines, and often that means more than an attractive package. Partnering with a great branding and graphic design company like SanDiego’s Lien Design can mean more than just getting customers to look at your product, it can mean generating sales revenue. Let’s look at some factors that can make customers bust out those wallets.

Benefits vs. Features: You can talk about the features of your product all day long, what it is, what it does... but ultimately what a customer wants to know is how the product will benefit them. Will it save them money? Make life easier for them? Make their families safer? These are all things companies should focus on while branding.

Use Strong Simple Words: Sure, it’s great to sound smart, but usingcomplicated language is sure to lose most customer’s attention quickly. Use plain language and strong words that will appeal to a customer’s emotions and stay away from technical terminology. Also, avoid usingabstract terms and adverbs. Think about saying what you need to sayusing as few words as possible in language that clearly conveys your message.

Avoid Cliches: It may be easy to fall back on a cliché when advertising your product to a customer. However, can come across and soundingtired and fake. Avoid clichés whenever possible.

Keep it Brief: Although it may be tempting to list all the benefits yourproduct offers to your customers, remember that most lead busy lives and have short attention spans. Rather than going on about all theadvantages of your product, focus on the most important benefits and try to capitalize on those.

What’s Unique About You: Competition is stiff in almost every productcategory when we think about sales and consumerism. It’s a good idea to focus on what makes you stand out from the competition and whatyour product can offer that no other product like yours can. Make sure you make your product’s unique traits clear to your customer andemphasis that these traits are something that they can get from yourcompany and no one else’s.

It’s a busy world and most people are looking for ways to make their lives easier. They want products that can help them and they want to find outabout these products in a clear message, that is easily conveyed to them, and uses as few words as possible. These are some things to consider when you are creating a marketing campaign. Consult California’s LienDesign to make sure the advantages of your product are being clearlycommunicated to your customers. Make your product is more than just an eye catching item on retail store shelves, make it an eye catching item inconsumer homes.