When you are trying to market your product, it is important to get to be a household name. If customers are familiar with a product, they will start to think of it as trustworthy; one that has been around enough to be well known. That’s why it’s important for companies to get their names out there. A company like San Diego graphic design and branding company, Lien Design can offer some ways to help popularize your brand and make it one that is used in more consumer households.
Gift Guides: Many people rely on gift guides for ideas of what to buy friends and family for special occasions. Try getting your product included in these gift guides by searching for the most popular ones online. Then look for contact information and see what you can do to submit your product for consideration.
Affiliate Programs: You can start an affiliate program for your store or product. To do this, simply get those interested to sign up and start promoting your product. Those that are driving traffic to yoru store and increasing customer sales will be paid a commission. Affiliates that are not successfully directing customers to your product do not need to be compensated.
Get Press for Your Product: It is difficult to target mainstream press as they are often inundated with press releases. However, there are tons of bloggers and smaller publications who are hungry for subjects to write about and may be more likely to support you. Submit to them with a personal email and offer to send them a sample.
Pop Up Shops: This is a great way to have a visible retail store without committing to rental terms or buying retail space. Online businesses can be more noticeable by finding an unused space that may be available for rent for a week or weekend. Pop up stores allow business owner and sales people the advantage of meeting and talking to their customers, getting local media coverage, create exclusivity around their products, unload old inventory and take advantage of seasonal shopping.
Social media: There are tons of social media outlets available to businesses and those selling should be sure to take advantage of as many of these as possible. Some of the more popular sites include Facebook, Instagram, Youtube, Twitter and Pinterest. Periscope is an up and coming web site that can be effective for marketing. Uncrate is a more exclusive product curation web site that may be harder to break into, but getting listed there may be worth it as they have a massive and loyal following. Those that are already on social media may look out for new features sites are offering that help drive consumers to products like Pinterest’s Buyable Pins, Twitter’s Buy Buttons and Facebook’s Custom Audiences and Shop Sections.
There are so many ways for businesses to market their products, one need only to search the internet to find the countless resources available. In the competitive field of sales and consumerism, it’s important to get your name in as many places as possible to establish yourself as a brand people know and trust. Don’t have time to scour the internet for listings for your company? Consult California’s Lien Design to make sure your product is getting all the exposure it needs and deserves.