Written by ©2018 Lien Design
In the world of marketing, there are many things that can serve to build your brand. These can include packaging, logo design, web sites, social media and more. Your business can even benefit from a great brochure. Some may question the relevance of a brochure in marketing in today’s world, but it is a good way to let people know about your company, giving them something tangible to browse as opposed to giving them a web address that they may forget about minutes later. If you think a brochure can help your company grow, here are some things you should know about creating a great brochure design.
Know Your Objective:
When thinking about your California brochure design, the first thing to consider is the objective of the brochure. It is serving to inform? Sell a specific product? Raise awareness about an event? Whatever the purpose of the brochure is, this will help dictate the content as well as the best design to use.
Know Your Audience:
No matter what business you are in, it is important to think about your target audience and know what kind of content will appeal to them. That way you can create something engaging, that captures their interest. This should also be considered in the colors, design and images you use.
Be Creative and Unique:
Consumers will be more likely to read something that stands out and serves to identify your brand. Go for something that is not just engaging, but recognizable.
Think About Fonts:
When considering what fonts to use, as well as other elements of you design, it’s important to use restraint. It may seem like using a variety of fonts and images will make your brochure look more interesting, but it can also serve to make it distracting, taking away from the message you want to send.
Get to the Point:
Earlier we discussed the different purposes a brochure can serve, or its objective. Think about this objective and make sure it is clearly communicated up front. While it might be tempting to go into details about other aspects of your business, do so sparingly so you can concentrate on sending readers a clear message.
Avoid Big Words:
Whatever message you send with your brochure should be stated simply and clearly. Big words can serve to cause confusion when you are trying to convey your point. It can also cause your brand to seem overly pretentious and lose credibility.
Put Emphasis on Your Headlines:
Readers may not have time to read your entire brochure. Headlines will help them get the jist of your message easily, allowing them to read sections that interest them. Make sure your headlines are compelling and express the main ideas of your content.
Include a Call to Action:
Your brochure’s purpose can be virtually meaningless if there is no call to action. A call to action will let consumers know exactly what you want them to do, whether its buying your product, visiting your web site, attending your event, etc. Make sure your CTA is compelling and motivating.
Of course, to design a great brochure, you need graphic design expertise. If you are trying to find a CA graphic designer in the San Diego California area, Lien Design is the way to go. They will give you the graphic design help you are looking for providing a San Diego brochure design that is sure to set you apart from the competition.