Written by Lien Design ©2019
Social media is such an important part of branding. Companies are advised to post at least once a day to stay in the public eye. But as marketing teams face their computer screens each day, a common question arises…what do I post today?
If you feel like you are stuck in a social media posting rut, here are some great fresh ideas.
1) Run a Series:
Pick a day each week when you air your series. This could be a go live session, a question that you ask customers or photos and videos that talk about what new specials or product designs your store might be featuring.
The regularity of your series will give your customers something to look forward to each week and if you can do a series that involves your customers, it can also be a great way communicate with them and get their opinions and feedback.
2) Feature a Guest:
Not sure what to post today? Leave it to someone else!
Get a guest in to make a fun post or video piece that relates to your customer base. For instance, if your company is food related, get a chef in to post their favorite recipes. If you are in the fashion field, bring in a model or designer to give users their fashion tips. This is a great way to network and create interest for your brand.
3) Team Up With Another Brand:
Teaming up with another brand is another great way to network and will also increase your exposure with the other brand’s audience. Think of collaborating on an eBook or webinar and be sure to promote it through both company’s social media channels.
4) Make a Meme:
Memes are all the rage! They are clever ways to communicate an idea with your audience and are sure to get a smile every time.
Of course, memes might not work for every brand, but if you have a young audience with a heavy social media presence, you could find posting memes to be an effective way to market.
Of course, posting on social media is a great way to advertise your products or services, but you really need a professional website graphic design and an engaging online presence and basic profile, to bring customers in and keep them there.
If you need help creating a brand identity with great graphics and a terrific website and logo design services, San Diego, CA’s Lien Design can help. They are a design and branding company with years of experience in the field and are familiar with the latest trends. They will give your brand a solid foundation that you can build on with clever social media marketing.
Good luck establishing your brand identity and increasing your online presence in the coming years!