Written by Lien Design ©2019
Although there are some general rules every company should remember when branding their products and services, these may change a bit depending on the type of business you are in. In this article, we will take a look at the business of consulting and what unique challenges are faced when building a branding campaign in this industry.
1) Selling the Business:
When you think of most businesses, their specialty is pretty clear as soon as you mention them. For instance, if we talk about clothing retailers or equipment manufacturers, we instantly have a good idea of exactly what it is those companies do.
Consulting, however, is much more vague. Therefore, when you brand, it is important to educate your audience on exactly what it is you do. Let potential customers know that you give advice and the type of advice you give.
2) Generate More Leads:
Repeat clients are not as common in a consulting firm as they are in some other industries. Therefore, your branding should be targeted at developing new business. Work on generating leads to help your business to grow.
3) Create Your Brand Based on Realty:
When you build a brand, you need to start by looking at what your brand is really about. Unfortunately, most business owners are so close to their brands that it is hard for them to view their companies objectively.
It is best to build your brand based on empirical evidence. Research your clients, prospects, influencers and competition. This will give you a good idea of what your company is really about.
4) Base Your Branding on Differentiators:
A selling point for your brand will revolve around what sets you apart. To determine this, ask yourself questions like:
· What issues are your clients facing?
· What are they talking about?
· What does your competition specialize in?
· Are there unmet needs in your marketplace?
Find the answers to these questions to come up with differentiators that make your unique.
5) Make Your Brand Identifiable:
Of course, every brand needs images and media that will make them identifiable. Your website and modern logo design and your graphic design product packaging are all things that come into play in making a company visible and recognizable.
6) Emphasis What’s Important in the Branding Process:
When thinking of branding, visibility and reputation play important roles. For a consulting firm, expertise will help build a strong reputation. Do your best to play that up while using marketing tactics that will make your brand more visible.
If you have a consulting firm in the San Diego, CA area and are looking for local graphic design companies that can make your brand stand out, look no further than Lien Design. With years in the industry, they are on top of the latest trends and can help create an image for your company that is sure to give it a leg up on the competition. Work on building a brand for yourself and then turn to Lien Design to polish it with graphic design that is professional, unique and memorable.