Written by Lien Design ©2019, updated 2024.
In the contemporary digital society, sometimes we tend to overlook that a customer can easily be lured by the simplest means of a shop’s exterior sign. Nonetheless, for small enterprises, this is more than mere decoration; it is branding power-horse. Here’s why:
The First Impression:
Mostly when your sign will be the first thing that prospective clients will ever come across in their life. The well-designed sign that talks about your brand personality and values has a great opportunity to leave an impact on them long after they have walked past.
If you have a brick and mortar location for your business, eye-catching exterior signage is a must. This will help your business to stand out to passers by.
If you work out of a physical location, here are some reasons why digital window signs are a must.
Photo credit: Festoon lights festoonhouse.com.au
It Attracts Customers:
It goes without saying that signage will attract more customers than an unmarked building, but signage that is attractive and stands out can pique the interest of those walking by increasing conversions.
Think of what your company is about and try coming up with out of the box ideas that will make for unique signage that can get the whole neighborhood talking. A great modern logo design, LED illumination and the use of the right colors can also help put your business over the edge.
It is Low Cost:
Signage can range in price depending on the materials that are being used, the amount of details put into the artwork and other factors that may come into play. However, once you purchase your signage, it will last you for years making it a great investment when it comes to attracting customers.
It Can Showcase Your Brand:
As a small business, your outdoor signage can work to attract customers. But as you start to expand, and open different locations, it can help you become recognizable to the public helping to raise brand awareness.
To increase the likelihood of your signage helping to showcase your brand, stay consistent throughout all forms of advertising, especially when considering exterior signage at multiple locations.
Advertising Promotions and Events:
Outdoor signage can used as the main sign on your store to let people know the name of your business and what it’s about, but it can also be used to advertise any sales, specials or events your store may be offering.
You can keep making different signs to promote current specials or you can use electronic messaging which can be updated regularly to let people know what’s going on with your business.
Any type of exterior signage can help promote your business, but a truly great sign will help your company to stand out, let customers know what your business is about and it can get the whole neighborhood talking. And a great sign starts with a great brand design firm.
If you are looking for signage that is going to increase conversions in the San Diego, CA area, Lien Design is highly recommended. Their years of experience have given them the knowhow to create out of the box signage that represents your business and attracts your target audience.
And if you need help in other aspects of your branding, they are also skilled with web design, custom catalog creation, modern retail packaging and so much more.
If you live in a populated area, you need to do what you can to help your business stand out. Lien Design can get you the signage that can take your company to the next level. Contact them to find out how they can help you succeed.
An Eye-Catcher:
In a sea of shops, having a unique and striking sign could set you apart from others. Use various colors, interesting characters or even captivating pictures that will catch people’s attention and make them talk about you.
It’s beyond just the Name on the Sign: Your sign should tell your story not just by stating who you are but also what makes you stand out from others and why this should matter to clients who choose you.
Location Matters:
Make sure pedestrians or drivers have eyes on both your big-board and extra signs directing visitors towards you.
Brand Consistency:
When customers see consistent branding across all channels including signage, it helps create trust and familiarity with your business. This increases the chances of customer remembering you as they keep on seeing more of your logo and colours.
Excellence in outdoor signage is an investment in your brand’s future as it acts like an invisible salesperson working round-the-clock attracting customers by telling them about who you really are while at the same time creating identity for itself building brand recognition as well. Hence never underestimate value of a good mark since it can be crucial for a small firm’s triumph.
Also remember that being an extension of one’s brand; it should reflect own individual personality and values too. By being resourceful and making some effort in order to show what my brand is all about all over the world, one can make a billboard that is not only functional but also an art piece.