If you own a business, you know that your website will be the first impression many consumers will get of your company. That’s why you have to bring it with stand out modern web design work that is sure to catch their eye and become embedded in their memories. If you are looking to give your website a makeover or are building one from scratch, here are some things to keep in mind.
Keep it Simple:
Some of the best digital agencies in America know how important it is to keep your website simple and easily searchable. It is key not to overwhelm people with your unique web design. Keeping things simple will help consumers find the information they need. It will also provide a neat, clean appearance and ensure faster load times.
Some of the more modern, well-designed tech websites are a great example of this. They keep the design simple and clean so that they can showcase very complex ideas in an easy-to-follow, palatable way.
Keep it Consistent:
You want your website to have a consistent look when browsers go from page to page. Keep colors consistent as well as the size of fonts when considering headings, subheadings, and paragraphs. The themes and colors you use in your design should also be consistent with the ones you use to represent your company.
Typography:
Although it may be tempting to use a customized typography these tend to be more difficult to read than the typography that is already an existing font. Consider readability when selecting a unique typography for your site.
Mobile Compatibility:
More and more users are accessing the web using their mobile devices. Make sure your web site is optimized so that it will format nicely when viewed on a mobile device.
Color Palette:
When choosing the colors you want to use on your site, be sure to combine colors that go together well and do not cause an eye sore for browsers. It is also a good idea to stick with colors that are used to represent your company.
Easy Loading:
As mentioned before, keeping pages free from clutter can make loading times faster. This can also be done by optimizing image sizes, combining code into a central CSS or Java file and compressing HTML, JavaScript and CSS.
Ease of Navigation:
Visitors don’t want to be frustrated by not being able to find the information they need. To provide easy navigation, use a logical page hierarchy, bread scrums and clickable functions. Do your best to follow the ‘three click rule’ so users can find the required information within 3 clicks.
Communication: Make sure your web site conveys information in an easily obtainable format. Use bullet points, headings and subheadings so that visitors can find the information they need quickly without having to scroll through heavy blocks of text.
If you are looking to update your web design or create a new web site, unless you are skilled in web and graphic design, you will need the help of an expert. Located in San Diego, CA, Lien Design specializes in web design branding and can provide you with the expert help you need to get your web site noticed and increase your chance of conversions.
Your web site is so important. Make it your shining feature by ensuring it is easy to navigate, loads quickly, works on a variety of platforms and has a great clean look. Then look forward to increased traffic that can boost your sales and your business.