In this internet-based world, a banner ad can be very effective in increasing conversions. Embedded on a web site, these ads can be used to entice those browsing to click onto your site and become engaged.

But in order for your banner ad to be effective, there are certain recommended guidelines that should be followed. These include the following:

Banner Size:

Google Adsense recommends certain banner sizes that should be used to make your campaign successful. These are as follows:

· Leaderboard: 728x90px

· Half Page: 300x600px

· Medium Rectangle: 300x250px

· Large Rectangle: 336x280px

Included Elements:

There are certain elements that should be included in your banner ad and each element must be appropriately featured to increase brand awareness and drive traffic. These are as follows:

· Company Logo: Your brand logo design should be visually dominant but not as dominant as your call to action.

· Value Proposition: Your banner ad should express the value of the product to consumers. Advertise discounts, low prices and high quality.

· Call to Action: The call to action will express the ultimate purpose of your ad. It should be the most noticeable element of your ad and can include phrases like ‘learn more’, ‘get started’ or ‘watch now’.

Keep it Simple:

It’s likely potential customers are scrolling through quickly and don’t have a lot of time to spend reading your ad. Don’t overcomplicate with too many visuals. Keep things simple so they can focus on your brand and any call to action.

Have a Defined Frame:

Framing your ad will make it more eye catching. Think of using color that is darker than the background of the ad itself for the border.

Make Text Easily Readable:

Avoid cursive lettering or anything that is too ornate to read. Also, keep text to a minimum so readers can get the message quickly and easily.

Use Animation:

Animation can be a great way to catch someone’s eye while they are scrolling down a web page. But don’t overdo it! Use simple animations that last no more than 15 seconds and loop no more than 3 times.

At this point, we know what you’re probably thinking. You’re a business owner, not a graphic designer! Therefore, if you need to design a truly effective banner ad, you might need the help of a web design expert.

Lien Design is a designing agency that is highly recommended. Located in San Diego, CA, their years of experience means they are knowledgeable in all aspects of design and can create a banner ad for your company that is sure to stand out.

If you are looking to increase your online brand awareness, a banner ad can be the way to go. Consult a reliable, experienced branding agency to help you create one that best represents you. Then look forward to an increase in traffic and conversions that can take your business to the next level.