As the year comes to a close, food packaging design companies, as well as packaging designers in other industries, will be paying careful attention to find out what trends will be in vogue in the coming year. This will help them update their packaging to ensure that it is pleasing to consumers on both an aesthetic and ethical level.
Read on to find out about five trends that are predicted to dominate the branding and packaging design industry in 2020.
Corrugated packaging:
Corrugated packaging is expected to be a popular choice due to its durability and sustainable properties. As opposed to single-use plastics, corrugated packaging is recyclable making it a favorite with eco-friendly consumers. Reusable printed sleeves are often used with corrugated packaging which also adds to its increasing popularity.
Minimalism:
The minimalistic design trend is predicted to continue into 2020. We can expect to see decorative techniques that include etching, metallization, hot stamping screen printing and anodizing all of which play into the minimalistic theme. This is also characteristic of the environmentally friendly trend as consumers tend to think of simpler packaging designs as being greener than more complex designs.
100% Recyclable Materials:
With a growing emphasis on environmentally friendly packaging design, it comes as no surprise that recyclable materials will continue to trend. Natural materials are expected to replace common plastics and the demand for recycled materials in packaging is predicted to be higher than ever before.
Smart Packaging:
Smart packaging includes techniques like AR (Augmented Reality), cloud labeling, anti-counterfeiting packs and track and trace technologies. AR-enabled packaging has the ability to educate consumers on environmental friendliness while adding a sense of transparency to the product and company. Taking labeling to the cloud can help companies benefit from the increased productivity the cloud can provide.
Edible Packaging:
One way to make packaging waste-free is to make it edible. This is a trend that is expected to gain traction next year as efforts are being made to produce edible straws to encourage cocktail making, edible cutlery, and even edible waffle packaging.
If you are looking to update your packaging to make it more in line with the trends of the coming year, Lien Design can help.
Lien Design is one of the best label design companies based out of San Diego, CA. With years of experience in the industry, they always have their eye on the latest trends. They can design packaging that is eco-friendly while giving it a modern look that is sure to appeal to consumers in California.
2020 will be here before you know it. Do what you can to make sure your packaging is up to date by using recyclable materials and trending designs. This is just one of the ways you can ensure your products will be a success.
All designs and trademarks are the property of their respective companies and are being shown for educational purposes only.