Making a candy bar is easy but making a good cady bar is extremely difficult. It is not only about just the ingredients that really makes the candy bar stand out but it is the whole experience which includes packaging.
How to Create Unique Beverage Labels: Design Tips for Success
Imagine walking through a busy store with lots of drinks on the shelves. You find a label with bright colors and a unique design. The label design makes the product stand out.
The ADVERTISING GODFATHER.
By David Ogilvy.
David issued a "How to write" internal letter to his advertising agency's staff back in 1982.
And he created a masterclass in writing effectiveness in just 10 bullets, enjoy this epic bit of marketing wisdom!
David Ogilvy was not like other advertising men; he was a renegade, master story-teller, and undying advocate for knowing the customer. His name is synonymous with innovative campaigns and a philosophy that shapes the modern marketing industry. So what made “The Father of Advertising” so great?
1. Selling the Truth, Not Just the Product:
Ogilvy had faith in facts and research. He painstakingly researched consumer behavior in order to express their needs and wants through advertisements. Rather than using tricks, he focused on truthful conversations that exposed the consumer to genuine benefits of the product and helped build loyalty.
2. The Power of Words:
Ogilvy was a wordsmith par excellence. His headlines were arresting, his copy convincing, and his stories relatable. He realized that words have power to create pictures and arouse emotions which lead customers to buy products. This can be exemplified by his famous “Man in the Hathaway Shirt” campaign which featured a comfortable business person as well as his passion for quality.
3. Respecting the Customer:
Ogilvy’s famous quote says it all, “The customer is not a fool. She is your wife.” This formed the basis of his advertising approach. He addressed his audience with respect by avoiding condescending language as well as focusing on real value propositions for them. As a result, this respect towards them helped him to win trust, which eventually led to loyalty among customers.
4. The Art of Research:
Before his time, Ogilvy was already a data-driven marketer who did extensive research including surveys done among consumers or analysis competitors’ activities just figure out what moves people around in life. Because he knew this market so deeply, he could fashion out better campaigns for maximum impact that resonated with target audiences at right times.
5. The Enduring Legacy:
Even though we are now living in digital era where things have changed significantly since then David Ogilvy’s perspectives are still useful. Successful marketing strategies are still based on his principles of understanding the customer, telling interesting stories and delivering value through honest communication. So far, his books such as “Confessions of an Advertising Man” and “Ogilvy on Advertising” have remained seminal literature for would-be marketers with timeless knowledge for a changing world in advertising.
David Ogilvy was not just a genius with catchy slogans and flashy visuals. He knew the human heart; respected his customer; and told compelling stories using words that could be felt. This legacy is proof that truth, trust, and understanding are all which matter in the marketing world.
Ultimate Guide for Choosing the Right Font for your Product Packaging
These days, businesses are paying closer attention to the aesthetics of their packaging because consumers are becoming savvier with their purchasing decisions. A brand’s attractiveness is enough to sway customers, so the package design for a product should be eye-catching, enticing, and convey the brand’s core values. Your rivals are paying close attention to how you package your products, and they’re spending lots of time and money on their own.
Do you ever take the time to consider how your product is being packaged and how that design can positively (or negatively) affect your sales? Do you need help marketing your product and want to learn more about the benefits of quality packaging design?
Following are some of the most important aspects to keep in mind when selecting a typeface for professional-quality packaging design. Let's delve into this fascinating topic!
Are RFID Tags the New Way to Package?
The coronavirus pandemic has made for an unprecedented increase in e-commerce. RFID tags are becoming a necessary e-commerce great packaging design feature.
Radio Frequency Identification Tags (RFID’s) are printed antennas with a microscopic chip that transmits a radio frequency signal. They are used to track an item’s location and are effective in theft protection. They can be used on items in retail stores as well as shipped packages.
RFID tags are convenient in preventing theft. Here are some other benefits they offer.
How the Right Packaging Design Can Boost ROI
Business is all about boosting ROI. It’s about making wise investment choices that will get you your money back and help you grow your company.
Great packaging design weighs heavily into ROI. In fact, in a blog post for Nielson, Randall Beards called packaging “the small investment that brings big returns”. He notes that once a smart packaging choice has been made, it can continue to boost revenue for years to come.
If you are looking to increase your ROI with innovative packaging, here are some things to keep in mind.
What Christmas food & drink trends will be big this year?
The holiday season is right around the corner. It’s a time for giving gifts and gathering with friends…and that means there is sure to be a lot of great food going around!
Anyone who lives in New York or has ever been to New York, knows New Yorkers ain’t fooling around when it comes to food. Known for great deli, bagels, pizza and so much more, the city has always been a hub for terrific cuisine.
Now that the holidays are here, New Yorkers will be looking to outdo themselves at the dining room table. Here are some dishes you will want to try.
Terrific New York Christmas Desserts
Sure, food is great, but at holiday time, the desserts are often the star. Here are some New York desserts no holiday table will want to be without.
Mom’s Best Pumpkin Cheesecake
If there’s one dessert New York is known for, it’s cheesecake. Get into the holiday mood by adding a little pumpkin flavoring.
The Rise of Gender-Neutral Branding
In this more and more enlightened day and age, people are becoming more accepting of gender fluidity. Trans and gay communities are more widely embraced. Recognition is not only appreciated by the LGBTQ communities, but by much of the millennial generation that supports them. Hence, there is a call for brands to get on board by using techniques that are more gender-neutral.
The need for change is most essential in the beauty and fashion industries. Brands need to get on board with package design expertise, web design, and marketing material that recognizes the change in tides. Here are some adaptations they should be making:
The Package Design
Traditionally, packaged goods have been made to appeal to either the female or male sex. This can be seen in the color schemes used, the shapes of bottles, and box graphics incorporated in the package design.
Today, genderized packaging is losing its appeal in favor of neutral colors and architectural, minimalist designs that will appeal to any gender.
3D Packaging Design Taking the World by Storm
3D packaging is a design trend that is becoming more popular as the years go by. No longer content with simple 2D designs, consumers want to see images that pop off the label. That’s where 3D design comes in.
There are several ways to incorporate 3D into a great packaging design, but the trend is still relatively new and many companies will need a bit of inspiration. Read on to find out how you can add 3D elements to take your packaging to the next level.
Hard seltzers, the hot new trend... but which one should you drink??
A new drink is making a splash in the world of alcoholic beverages and that’s hard seltzer.
Hard seltzer may not seem like the most delectable drink based on its name alone, but it is gaining in popularity since its inception in 2013. (Yes, it has been around that long but it didn’t really take off until 2018-2019). Let’s find out more about the drink that seems to be taking the world by storm.
What is Hard Seltzer?
Hard seltzer falls into a sort of beer alternative category. It can be classified along with drinks like wine coolers and hard lemonades. It comes in individual aluminum cans, some with amazing label design, with fun colors, unique illustrations, or images, much like soft drink cans.
Its alcohol comes from fermented sugar, malted grains and adjuncts like rice. Natural or artificial fruity flavors are added. The drink is then carbonated, filtered, and clarified.
Are Bags or Boxes Better for Package Design?
If you are working on finding the right food label design for your product, one thing you might be trying to decide is whether a box or a bag will better suit your needs. Both of them have their share of advantages and disadvantages. Read on to find out which one you should choose.
Transportation
First, let’s look at whether boxes or bags will be better when they are transported.
When transporting items, products that are lightweight and compact will be less expensive to ship.
Cardboard boxes are lightweight and easy to stack together. You can easily arrange them on a pallet or in the back of a truck or van. However, you may need additional packaging to keep the boxes from rattling around in a large space.
Bags are easy to fit together as well, but you may need to protect them from damage. Therefore, you might end up having to put your bags inside of a box anyway.
5 Tips for Designing Amazing Toy Packaging
If you are in the toy manufacturing business, coming up with a product children will enjoy playing with may be your main focus. But the packaging you use for that product is very important as well. In fact, the right packaging can set your product apart making it stand out from the competition.
Keeping that in mind, here are some things to be aware of when you design custom packaging for your toy products.
Adapting Your Baked Goods Packaging to the New On-the-Go Trend
On-the-go custom packaging design is ideal for busy people and it also cuts down on waste making it an eco-friendly option. Therefore, it should come as no surprise that it is taking over as a packaging trend that is popular with the modern generation.
If you are looking to update the packaging of your baked goods so that it appeals to on the go sensibilities, here are some suggestions.
5 Packaging Trends To Look For In 2020
As the year comes to a close, food packaging design companies, as well as packaging designers in other industries, will be paying careful attention to find out what trends will be in vogue in the coming year. This will help them update their packaging to ensure that it is pleasing to consumers on both an aesthetic and ethical level.
Read on to find out about five trends that are predicted to dominate the branding and packaging design industry in 2020.
5 Steps to Creating the Perfect Unboxing Experience
If you are an entrepreneur, the custom design packaging of your product is something that requires special attention. After all, this is part of what will attract a customer to your product, and it will also serve to protect the contents.
But it’s not just the packaging that is important; it is the unboxing experience as well.
When customers receive a new product, there is an element of excitement in taking it out of its package. It is up to the company to make this experience as special as possible. Doing so can build loyalty, help tell your company story and if a customer is really impressed, they might just film the unboxing experience and post it on social media helping to promote your product even more.
Now that we know how important the unboxing process can be, let’s look at some things we can do to make the process as special as possible.
1) Use Branded Boxes:
The unboxing experience is all about the customer, but you want to remind them who is behind the experience. Using a branded box with your organic food label will remind them of your company every step of the way.
How to Use Mood Boards to Find Inspiration for Your Design
If you work as a designer, you need to be creative. Coming up with unique graphics, campaigns, web design and branding is essential to your luxury package design. Every brand you work for needs to stand out from the competition.
But in a world where it seems everything has been done, it can be challenging to do something that is completely original. What’s more, issues that are affecting your personal life can get in the way of your creativity. So, where can you find inspiration? The answer? Mood boards.
The Psychological Elements of Great Packaging Design
Written by Lien Design, updated ©2024
Good food packaging design will serve several purposes. It will provide an easy way to open, close and even use the product. It will protect the product and also provide the consumer with relevant information. But perhaps most importantly, it will catch the eye of the consumer to promote sales.
When creating package designs for products, it is essential to note that the elements you use in your packaging will work on a psychological level to attract consumers. This article will provide some insight on the tactics you should use to appeal to customers on an emotional level.
Color:
The color you use for your product packaging will affect the way it works to attract customers. You want the colors to be eye-catching, but more than that, you want them to evoke certain emotions which may differ depending on your brand identity. For instance, red inspires passion, blue is relaxing and soothing.
Different Types of Graphic Design
There are so many ways graphic design relates to branding. In this article, we will take a look at the different types of graphic design to determine how each aspect of the art can be useful in branding.
Visual Identity: Visual identity is defined as the elements that act as the face of the brand including the shapes, colors and images that are used. A visual identity graphic designer can be useful in helping a business create a logo and packaging design, typography, color palettes and image libraries that can be used to represent the company.
Common Design Mistakes that Brands Should Avoid Making
Written by Lien Design ©2019
Design is a very important part of branding and it should not be overlooked. When creating a branding strategy, it is important to plan carefully as there are several pitfalls your company may fall into that can end up causing more harm than good. Here are some we can think of.
Controversial Logos:
We all want create a logo that stands out but a logo that offends people will get your business noticed for all the wrong reasons. One example is when the London Olympics unveiled a logo meant to have a graffiti like look. However, many found the logo to more closely resemble a Nazi swastika.
How to Find the Best Branding Design Team for Your Startup
Written by Lien Design ©2019
When you are starting out in the business world, you have a lot of expenses and responsibilities. However, getting onboard with a good design branding agency will set your business in the right direction. It will help you to establish an identity that will make you stand out from the competition.
The identity you create for yourself at this point is crucial. Once you start creating logos, website design and other elements that help establish you, it will be disorienting to customers if you decide you are unhappy with them and try to change them in the future.
That’s why you need to make a smart decision when choosing the branding and design team you want to work with.
If you are looking for a branding design agency for your startup, here are some things to keep in mind.
Thinking About What You Need
When finding a branding and design team, the first thing you need to think about are your company needs. Are you looking for a logo? A website design? Social media strategy? Help with advertising? Media campaigns?