How to Use Interactive Packaging to Your Advantage

Interactive packaging is all the rage. When consumers receive goods in with a great package design that engages them beyond the norm, it makes the brand stand out from the competition.

There are many things you can do to make your packages interactive. Here are some suggestions.

Reusable Packaging

One example of interactive packaging is packaging that’s designed to be reusable. For instance, say you get a shirt in the mail that comes in a package that can be transformed into a hanger. This makes for a design that’s useful and recyclable. What’s more, every time a person uses the hanger, they will think of your brand.

Are RFID Tags the New Way to Package?

Best packaging design in San Diego with RFID tags.

The coronavirus pandemic has made for an unprecedented increase in e-commerce. RFID tags are becoming a necessary e-commerce great packaging design feature.

Radio Frequency Identification Tags (RFID’s) are printed antennas with a microscopic chip that transmits a radio frequency signal. They are used to track an item’s location and are effective in theft protection. They can be used on items in retail stores as well as shipped packages.

RFID tags are convenient in preventing theft. Here are some other benefits they offer.

Convert low-res images to high-res FREE with this app!

Using visuals to engage your audience and convey your brand message is quite effective. For this reason, having crisp, high-resolution photos on your website and in your business's marketing materials is crucial.

Here are a few of the factors that make having high-quality photos so crucial:

They draw interest. We live in a digital age where information and stimulation are all around us. Gaining people's attention and breaking through the noise can be challenging. Exceptional photos can assist you in doing that. They can draw people in even while they're scrolling through a website or their social media feeds because they're more aesthetically pleasing and captivating than text by itself.

They leave a favorable impression. The initial impression a potential customer has of your business is largely shaped by the visuals they see on your website or in other marketing materials. Images of a high caliber convey professionalism, authority, and meticulousness. They demonstrate that your business is serious about what it does and that you care about giving your clients an excellent experience.

We all have those horribly pixelated images sitting on a camera or in storage that we love, but just didn't come out right. Whether you took the original photo on a low-resolution camera, or maybe it was the ‘90s when all digital photos left a lot to be desired, you can still salvage your great memories. Thankfully a new website called imglarger.com can help save the day!

Place Branding: How to Make an Effective Campaign for Your Location

place-branding-in-graphic-design-branding-san-diego-california.jpg

When we think of branding, we typically think of it in relation to a service or product. However, place branding can also be an effective way to boost economy in a nation, region, local area, city or town.

When thinking of place branding in your graphic design, we must consider what makes a location unique. That could be the products it offers, the visitor experience or the perception people have of the location.