Interactive packaging is all the rage. When consumers receive goods in with a great package design that engages them beyond the norm, it makes the brand stand out from the competition.

There are many things you can do to make your packages interactive. Here are some suggestions.

Reusable Packaging

One example of interactive packaging is packaging that’s designed to be reusable. For instance, say you get a shirt in the mail that comes in a package that can be transformed into a hanger. This makes for a design that’s useful and recyclable. What’s more, every time a person uses the hanger, they will think of your brand.

Modified Atmosphere Packaging

Modified Atmosphere Packaging (MAP) is a food label design element. It has freshness indicating stickers placed on the outside of the package. The stickers will turn from white to blue as the food nears spoilage. They make for a handy way for people to save food before it goes bad.

Cereal Box Fun

Interactive packaging may be the latest trend, but it’s not entirely new. The earliest examples may be cereal boxes that come with activities like crosswords and word finds on the boxes. Today, manufacturers are taking the idea up a notch. For instance, some coffee bags come with chalk that you can use to doodle on the front. It takes an old concept to a new level.

Food Packaging that Doubles as a Plate

Food packaging that doubles as a plate is another classic strategy for interactive packaging. It includes sandwich boxes that unfold to become plates and frozen pizza boxes that can be inverted for microwave heating.

Design Your Own Packaging

People love personalization. Some companies are running with the idea of allowing customers to design their own packages. This makes the purchasing experience even more exciting.

Packaging That Dictates Emotions

We’ve all seen candy bars that have different emotions on the label. You can choose one that is happy, wimpy, irritable, indecisive, or whatever suits your mood. Some manufacturers have expanded on this making coffee cups that change faces to show various emotions.

Considerations When Incorporating Interactive Packaging

Interactive packaging will certainly make a product stand out. But it is important not to sacrifice practicality.

For instance, when adding elements, you don’t want to add too much weight to the package, or it will increase shipping costs and make it difficult to transport. You also want to avoid being wasteful of materials and incorporating elements that are not eco-friendly.

The overall design of your package should always be high quality, compact and convenient.

If you are looking to create interactive packaging, Lien Design can help. We will use our years of packaging design expertise to help you come up with an out-of-the-box design that is unique and useful. We guarantee you will end up with a product both you and your customers will love.

Interactive packaging will get your product, and your brand noticed. The ideas in this article provide inspiration and Lien Design will help you make it a reality. Contact us to find out how we can keep you on top of the latest trends.