If there’s one trend in product packaging that doesn’t seem to be going anywhere, it’s QR codes.

QR codes are scannable squares that are integrated into great package design. Consumers use their phones to scan them to be provided with information that may range from product details to specials and discounts.

This article will explore the world of QR codes so you can find out how they benefit your business.

1) Promotes Sharing and Networking

QR codes can be used to send consumers directly to your social media pages where they have an opportunity to follow your brand, comment on and like your posts and forge a general connection.

2) They Can Be Used as a Call to Action

Customers can scan QR codes to be taken to a trailer, video or audio clip which provides them with a call to action to buy your products, subscribe to your newsletter and more. It can also take them to links with a ‘call us’ or ‘email us’ message that people can use to open a line of communication and learn more about your product.

3) Increases SEO

QR codes connect more people to your site, increasing traffic and SEO. The more traffic you have to your website, the more engaging it will appear to be to Google, thus increasing your search engine optimization.

4) They Provide Analytics

Because QR codes are connected to the internet, you can measure their effectiveness based on leads, scans and clicks. You can also use link shortening services to automatically generate QR codes that will let you share abbreviated links that provide useful analytics.

5) They Connect Online and Offline Media

In the past, it was difficult to measure the effectiveness off offline media such as flyers, brochures and billboards. QR codes on package design are a form of offline media that connects to online media making for measurable results that you can use to determine how much ROI they are producing.

6) They’re Convenient for Customers

QR codes allow customers to connect with your company instantly. They no longer have to jot down a web address or phone number. All they must to do is scan the code, and boom, they’re in.

7) Increases Transparency

There’s only a limited amount of room on a product package. A QR code can be used to take customers to web pages that provide details about everything from modern package graphics to ingredients to nutritional information to shipping. This offers consumers an extra level of transparency that increases trust and loyalty.

If you’re looking to integrate QR codes into your packaging design, Lien Design can help. We use our packaging design expertise to offer solutions including placing the codes on your packaging to make for a terrific aesthetic or creating stickers that can be stuck on and scanned. We will provide the technology you need to connect with your customers on an advanced level.

QR codes are a trend that’s here to stay. Lien Design will help you incorporate them in your packaging to move your company forward. Call us to get those items flying off the shelves.

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