Packaging has evolved much in the last decades from being a container to becoming an important element of product design. Food packaging design provides a surface to a brand that communicates information about the product and brand.
How to design a beer label: A guide for craft brewers
Every beer tells a story through its labels. Many consumers choose beer with their eyes, and since the beer is hidden in the bottle or can, a striking label is essential to get the beer off the shelves.
What are the Future Trends in Logo Design?
The design of logos has undergone many changes in recent years. Some styles are quite timeless and memorable, such as minimalism, while others change quite rapidly. Although experts recommend that designers avoid following trends, it is a good idea to stay on top of them and follow the newest trends. People in the industry can use this method to create relevant logos that require minimal updating.
In this regard, we have provided you with a few future logo design trends to watch in 2024 to help you make informed decisions. Let's get started.
Importance of Logos in the Consumer-Packaged Goods Industry
Well, let's first try to understand why we need logos. Obviously, it's for branding purposes, to showcase to the world what services/products you are offering. A fierce level of competition exists in the consumer-packaged goods industry. In order for your product to be intuitively appealing to customers and stick in their minds, you need a strong visual brand.
The ADVERTISING GODFATHER.
By David Ogilvy.
David issued a "How to write" internal letter to his advertising agency's staff back in 1982.
And he created a masterclass in writing effectiveness in just 10 bullets, enjoy this epic bit of marketing wisdom!
David Ogilvy was not like other advertising men; he was a renegade, master story-teller, and undying advocate for knowing the customer. His name is synonymous with innovative campaigns and a philosophy that shapes the modern marketing industry. So what made “The Father of Advertising” so great?
1. Selling the Truth, Not Just the Product:
Ogilvy had faith in facts and research. He painstakingly researched consumer behavior in order to express their needs and wants through advertisements. Rather than using tricks, he focused on truthful conversations that exposed the consumer to genuine benefits of the product and helped build loyalty.
2. The Power of Words:
Ogilvy was a wordsmith par excellence. His headlines were arresting, his copy convincing, and his stories relatable. He realized that words have power to create pictures and arouse emotions which lead customers to buy products. This can be exemplified by his famous “Man in the Hathaway Shirt” campaign which featured a comfortable business person as well as his passion for quality.
3. Respecting the Customer:
Ogilvy’s famous quote says it all, “The customer is not a fool. She is your wife.” This formed the basis of his advertising approach. He addressed his audience with respect by avoiding condescending language as well as focusing on real value propositions for them. As a result, this respect towards them helped him to win trust, which eventually led to loyalty among customers.
4. The Art of Research:
Before his time, Ogilvy was already a data-driven marketer who did extensive research including surveys done among consumers or analysis competitors’ activities just figure out what moves people around in life. Because he knew this market so deeply, he could fashion out better campaigns for maximum impact that resonated with target audiences at right times.
5. The Enduring Legacy:
Even though we are now living in digital era where things have changed significantly since then David Ogilvy’s perspectives are still useful. Successful marketing strategies are still based on his principles of understanding the customer, telling interesting stories and delivering value through honest communication. So far, his books such as “Confessions of an Advertising Man” and “Ogilvy on Advertising” have remained seminal literature for would-be marketers with timeless knowledge for a changing world in advertising.
David Ogilvy was not just a genius with catchy slogans and flashy visuals. He knew the human heart; respected his customer; and told compelling stories using words that could be felt. This legacy is proof that truth, trust, and understanding are all which matter in the marketing world.
Tethered Closures on Bottles are the New Hot Trend in Beverage Packaging Design
When thinking of creating beverage packaging, sustainability, a terrific beverage label design and premium packaging goes without saying. But recently, there has been an increased demand for tethered closures. In fact, there are some states and countries throughout the world that are looking to make these handy dandy bottle tops a regulation.
This article will look at tethered closures and why they are becoming so popular.
They Prevent Pollution
According to beach cleanup surveys, plastic caps have ranked as the third or fourth most common type of litter. This is one of the reasons why states like California are looking to make tethered caps a must. Europe has been lobbying for similar goals for years and tethered caps will become mandatory in the country in July of 2024.
What is Brand Loyalty and Why Your Brand Needs It
If you’re the type of person who buys clothes, shoes, and perfumes from the same shops every single time, then you already know what brand loyalty means. But as an entrepreneur, you need to look at brand loyalty from a slightly different viewpoint.
Your goal is not for buyers to stay loyal to your brand because it’s the most convenient option for them. Instead, you want buyers to keep supporting you because they trust you.
In this article, we’ll talk about the meaning of brand loyalty and why it’s important for your business.
7 Ways QR Codes Can Benefit Your Business
If there’s one trend in product packaging that doesn’t seem to be going anywhere, it’s QR codes.
QR codes are scannable squares that are integrated into great package design. Consumers use their phones to scan them to be provided with information that may range from product details to specials and discounts.
This article will explore the world of QR codes so you can find out how they benefit your business.
How to Appeal to the Demographics of Your Target Audience
Demographics play a big role in the branding of your product. When thinking of demographics, you are focusing on the people who are most likely to respond to your brand and there are a number of factors involved. These can come into play in every aspect of your company including its company branding design. Keeping that in mind, here are some of the things you should be thinking about.
How to Communicate Quality in Branding
Written by Lien Design ©2017
In today’s competitive market, everyone is looking for a quality product at an affordable price. But it is difficult to convey how good your product is to consumers as they judge it by its appearance on a shelf or in an ad. It’s not enough to simply say that you have a quality product design and expect customers to believe it. California graphic design and branding company, Lien Design, knows how to communicate the quality of a product based on its branding. Here are some essential ways to let customers know that your product is one they can trust.