The design of logos has undergone many changes in recent years. Some styles are quite timeless and memorable, such as minimalism, while others change quite rapidly. Although experts recommend that designers avoid following trends, it is a good idea to stay on top of them and follow the newest trends. People in the industry can use this method to create relevant logos that require minimal updating.

In this regard, we have provided you with a few future logo design trends to watch in 2024 to help you make informed decisions. Let's get started.

Importance of Logos in the Consumer-Packaged Goods Industry

Well, let's first try to understand why we need logos. Obviously, it's for branding purposes, to showcase to the world what services/products you are offering. A fierce level of competition exists in the consumer-packaged goods industry. In order for your product to be intuitively appealing to customers and stick in their minds, you need a strong visual brand.

Your logo is an important aspect of branding, as it appears on all of your packaging, your website, social media, swag, etc.

A well-designed logo can convey your company's vision, distinguish your products from the competition, and create a positive first impact. Additionally, it will enhance brand awareness and build trust, enabling you to gain an advantage over your competitors. That's why you need to be aware of the latest logo design trends to distinguish yourself and get noticed. Here are the latest trends to follow.

Top Logo Design Trends for 2024

While there can be no guarantee as to which logo design trends will survive and which will fade, we have compiled a list of the 7 biggest trends for 2024. With the help of this list, you can either tweak your existing logo or begin anew this year.

A Minimalist Logo

There is no doubt that minimalist logos are timeless and the most recognized logo design trends. Despite the simple half-bite logo on Apple products, they are easily recognizable.

It is very likely that this logo design trend will remain relevant well into 2023, as clutter-free logos are easily adapted to different platforms. Clutter-free logos provide a consistent and recognizable brand message in all media, including signage, digital platforms, packaging, and more (more on that later). You can easily incorporate these into your web design and create brand recognition.

The logo also plays an important part in marketing. It is included in email marketing for increasing website traffic and conversions, social media profiles and other brand assets,

Now, when it comes to creating a minimalist logo design, sometimes, that can be challenging. It is possible to overcomplicate a design while ignoring the essence of the brand, for instance, by using obtrusive colors, fonts, and intricate designs.

The best logo design in 2024 will retain simplicity and offer a minimum number of visual distractions. Using free Simplified templates can be helpful in designing minimalist logos in the new year.

Moving logos

A logo design trend for 2024 breaks with the age-old design principle of prioritizing readability over all else. Designers are now adding motion to logos to capture their audience's attention.

According to scientific research, human eyes are trained to follow moving objects. Therefore, fluidity in design emphasizes the point and grabs the attention of viewers in a matter of seconds. One disadvantage of using a moving logo is that it may make the logo difficult to read. However, there is a solution to this problem! This motion effect can be used only on the edges of the logo rather than throughout the entire logo.

A Chunky Logo

It is difficult to forget logos that are chunky, rounded, and massive. If you include some brand messaging with them, you will create a lasting impression. The viewer is forced to pay close attention when your logo has distorted or stretched elements, which makes it extremely difficult to miss.

Let us assume that you are having difficulty incorporating a chunky type of logo into your current design. For this reason, it is recommended that only one or two elements of the company logo be stretched. If you want to emphasize something in your design, you may also wish to experiment with different sizes.

Logos Drawn by Hand

Rather than concentrating on perfection, logo designs in 2024 should emphasize authenticity. Hand-drawn organic logos differ significantly from modern aesthetics that place a high priority on ensuring that lines are clean, precise, and readable.

It appears more natural and authentic when the lines and imperfections are rough and hand-drawn. Here are a few examples of hand-drawn logos for you:

Glitch Effect

The popularity of TikTok has prompted many brands to pay attention to their logo and branding, as it immediately catches the viewer’s attention with its vivid color palette and glitch effect, which is appealing to young audiences.

Seeing TikTok grow in popularity, many brands and startups will want to follow the same path, and so we will see more brands targeting young audiences in 2024 using glitch effects differently to grab attention from viewers and connect with the idea of the future. In the music, entertainment, or advertising industries, this trend will be especially prevalent.

Letters Disappearing

In 2024, brands and logo designers will continue to search for new creative ways to incorporate motion design and color schemes with gradients into their logos, since motion design has become increasingly popular in logo design. Therefore, we will see more brands employ the use of disappearing letters and shapes in their logos in the future.

By combining this effect with a gradient fading from the brand color to disappearing, the viewer can be drawn to the design that creates an eye-catching design. It can also be incorporated into the motion design of the logo by animating it in an appealing manner. This logo design trend will be evident, particularly in the gaming, entertainment, and technology industries.

Logo Animations

The logo can be an incredibly effective tool for conveying a brand's message, but studies indicate that humans' attention spans are shortening.

A static logo may take less time to view, but it will not enhance your brand's visibility and will be difficult to remember. An animated logo can, however, be an easy solution for ensuring that your brand is noticed.

Animation instantly captures the attention of the viewer, which is why it has been selected as one of the logo design trends for 2024. Furthermore, 81% of marketers report that video marketing directly increases sales. Why not incorporate a video logo into your website? Additionally, a moving logo is more likely to capture the audience's attention and encourage them to click on it. The logo trend promises greater engagement, but if you wish to have your logo on static channels as well, this is not the best choice.

Conclusion

Staying on top of the latest design trends is essential for graphic designers. Nevertheless, it is important to keep in mind that trends are subject to change, and one can easily fall victim to the temptation of heavily relying on them. Despite the temptation to follow the latest design trends in your work, you need to match your designs with your client's brands.