What are the Future Trends in Logo Design?

The design of logos has undergone many changes in recent years. Some styles are quite timeless and memorable, such as minimalism, while others change quite rapidly. Although experts recommend that designers avoid following trends, it is a good idea to stay on top of them and follow the newest trends. People in the industry can use this method to create relevant logos that require minimal updating.

In this regard, we have provided you with a few future logo design trends to watch in 2024 to help you make informed decisions. Let's get started.

Importance of Logos in the Consumer-Packaged Goods Industry

Well, let's first try to understand why we need logos. Obviously, it's for branding purposes, to showcase to the world what services/products you are offering. A fierce level of competition exists in the consumer-packaged goods industry. In order for your product to be intuitively appealing to customers and stick in their minds, you need a strong visual brand.

Creating a Corporate Package Design That Will Set Your Brand Apart

Every corporation has its own distinct identity that should come through in everything they do. This includes their logo, their name and the color palettes they use in their web design and marketing materials. These are elements that can be used on letterheads, business cards and more.

If you are in the early stages with your company, you are probably building your identity from the ground up. If this is the case, here are a few things you will want to bear in mind.

Graphic designers refer to these standards as a brand style guide, but they are more commonly known as "brand guidelines." The logo, color scheme, fonts, and even the brand voice are all accounted for. Companies of all sizes can benefit from having brand guidelines since they aid in the following ways:

Bring about uniformity. Customers are more likely to return to your business if they see familiar branding aspects in all of your communications. Trust and loyalty will naturally follow, and your brand's recognition will increase.

A check for quality. Having brand guidelines in place will ensure that all of your promotional materials maintain a consistent level of quality. Avoiding blunders and discrepancies in the use of your brand's elements is made easier with detailed rules.

How Brand Logos Have Evolved Over the Years

Most major brands are synonymous with their logos. When we hear the name of the brand, we automatically picture their logos. In fact, it is hard to imagine a time when their logos looked any different than they do know.

However, many brands have gone through changes over the years and this includes updating their logo design in San Diego. Come, take a walk with us down memory lane so we can explore how logos have changed over the years.

Unique logo designs are the lifeblood of any good brand. Here are some examples, of major brand logos that have evolved over the years… the good, the bad, and the ugly.

Nike Logo Redesign

When we hear the name Nike, we immediately think of their bold letters and that famous Nike swish. However, if we travel backward through time, we will find that back in the early sixties, not only did Nike not have the swish, they weren’t even called Nike!