Imagine that you are in the supermarket, and you have a look at shelves for a new snack. One has a label on it that you cannot read.
Frustrating isn’t it?
That means more likely than not, you will abandon that product belong to that company and move on to the next one.
It’s an example of how mistakes in labeling can hurt a company’s bottom line badly. Therefore, if you want to know the worst ones, stick around.
This post is going to discuss some useful insights about your labels.
What is Label Design?
Label design involves developing visual elements that give crucial details about the contents of a product on its packaging label. A good looking label communicates information such as
● product name
● company or brand
● ingredients or materials
● safety and compliance details
● usage instructions
The purpose of creating a book cover is like designing labels for products. The label design should be intriguing, informative and convincing enough to make customers say ‘yes’ to your product. It must catch their eye first before arousing their curiosity then finally ending with a sale.
7 Label Design Mistakes You Should Avoid:
Your product’s appearance starts with labels hence they must be done right in order to attract customers. Errors made while making labels can cause damage to brands. For this reason, we aim at assisting you avoid some common errors in labeling designs. Here are some of them.
1. Readability:
If design is effective it depends greatly upon how easily consumers can get important information just by glancing over them; but sometimes errors occur leading into crowed labels where some key things like what is this thing and how do I use it are hidden underneath it all… This might turn out awful especially when there are difficult or small fonts.
Moreover, bad selection of colors brings other problems hence harder understanding what matters most. Ensure that your product details, benefits and story can be aligned with the brand values.
In order not to waste people’s time your product information should be concise. This is why it is important to use legible fonts and have a color that stands out. This will ensure that your label helps in selling your product.
2. Typographic Pairing:
Pairing of fonts in label design has a great impact on font choice.
For example, using an elegant cursive font with huge thick one may clash causing it to look bad. Another mistake is failing to have key details stand out. People reading the label may find this confusing.
Even though typography may look easier than making up what you want, it isn’t like that at all. You need a typeface that sizes up with respect to stretching horizontally or vertically with ease as well as adopting different shades of the same ink if necessary. Furthermore, designers should consider how far apart letterings and lines are placed in labels for easy reading and tidiness.
Selecting the right typographical style can enhance how your product looks altogether while enabling customers identify its characteristics easily.
3. White Space:
Ever seen a product label that is so crammed with text and graphics that it makes your head spin? Yeah, that's what we are talking about—label common design mistakes such as white spaces.
Legibility can be affected by white spaces. Simplistic as it may seem, this can ruin an entire design. Some designers fill up every available space with graphics and text.
It is important for a designer to know exactly where and how the design will be used before commencing on the creation process.
This entails considering the placement and background color that is applicable. Keep this in mind when developing the design concept or template.
4. Illustration/Creativity:
When it comes to illustration and creativity, there are several common errors that can distract users from the overall appeal and communicative power of a label.
One of the most glaring mistakes is overcrowding the label with too many illustrations or creative elements. Creativity however helps in grabbing attention; overcrowded labels might confuse customers from understanding product information.
Therefore while designing anything, illustration patterns must be properly developed based on product nature. Factors like color, font and structure should have some kind of continuity in them.
5. Originality:
Originality makes a good label design tick. So when it comes to originality one mistake businesses make is playing safe by going for generic designs which could result into missed opportunities if