Sometimes an overrated part of selling your products successfully online or in a brick and mortar store is custom retail packaging. The first thing that the customer interacts with when he receives the package is packaging, so by having it represent your brand appropriately, you leave an indelible mark on his mind. However, how do you know when to invest in custom packaging, and what makes it significant as far as your business identity is concerned? This is what you need to understand.
What is Custom Retail Packaging?
Custom retail packaging includes wrapping papers, covers, containers and other packages that contain the name of your company or its logo or specifics that are unique to your particular organization. As a result of this one can easily identify a product based on the package alone. It turns even brown generic delivery boxes into memorable unboxing experiences that reinforce branding.
In addition to being employed for shipping products purchased via internet marketing, personalized packing materials may also be used for those bought within physical stores where these items are displayed on shelves for customers’ consideration. In essence, they serve two main objectives: protecting items inside them; promoting brand loyalty; and improving shopping experience altogether.
Why Use Custom Packaging?
Amidst the crowded marketplace, custom packaging helps individuals stand out from their competitors and relate better with their clients. According to studies 72% of consumers admit that design of packages has influenced them into buying certain commodities. Uniqueness and customization make for a more memorable unboxing or shopping experience that leads to repeat purchases and brand loyalty.
The story behind a brand together with its identity can further be amplified through customized packing materials such as logos color scheme fonts images among others which communicate values about specific organizations hence pulling consumers closer emotionally than generic packs can provide.
From a marketing standpoint, this type of box instigates social media posts when ordered by customers generating more exposure naturally which happens to be beneficial for any business owner as it means valuing the entire customer journey and not only the product alone.
How to Pick Your Design?
Here are a few things to remember when creating custom packaging:
● Think about your context. Are you sending boxes to customers or storing them at retail shelves?
● Does the Packaging Present the Product as Intended?
● Include such elements as barcodes, warnings, etc.
● The colors, fonts and images must be consistent with your brand’s identity.
● Make opening of shipping boxes enjoyable and unique
● Where it is possible try add some personalization for each customer
● Reflect your brand's tone e.g. elegance, playfulness, luxury etc.
The package should feel like part of the product itself. A well-executed custom packaging can instantly trigger buying decision by bringing your company into buyer’s mind in a seamless manner.
Custom retail packaging is essential for any online store or physical shop. It does three things: protects products; promotes brands; and enables consumers to enjoy every single interaction with an item purchased. By considering these factors – context, requirements and unboxing experience – you will be able to design packaging that tells your brand’s story well and connects it with lifelong buyers.
Both instances require careful consideration of how you can minimize adverse environmental effects from using certain packages. Sustainable packing options such as recyclable materials or bio-degradable alternatives are increasingly becoming vital considerations among environmentally conscious consumers. Not only does eco-friendly packaging reduce carbon footprint but also indicates corporate social responsibility commitment on your part.
At our firm, Liendesign, we know how vital it is to have custom retail packaging because it helps in creating your brand and interacting with clients. Our group of veteran designers can aid you in developing custom-made packaging that will mirror your firm’s values, identity, and aesthetic preferences. We are dedicated to ensuring that the packaging we make for you will be outstanding enough to leave a lasting memory, and that it will distinguish your products from those of other entrepreneurs in the same industry.
For further details on our tailored packaging services and why you should rely on us for your branding needs contact us today!
For further details on our tailored packaging services and why you should rely on us for your branding needs contact us today!